Clean Up Day Favorite 

Practitioner: 

Date: 

Jul 19 2012

Location: 

Rio de Janeiro, Brazil

Through his environmental, social justice organization, Instituto-E, Dr. Oskar Metsavaht, the creative director behind ethical fashion brand, Osklen, joined forces with Rainer Nolvak, founder of international civic sanitation movement, Let's Do it and Umer Pter, head of External Relations and Estonian delegate at the Rio+20 U.N. Conference on Social Development, to bring together 200 international volunteers to clean up the Garota de Ipanema park, Diabo beach, and Arpoador beach in Rio de Janeiro. Dr. Oskar Metsavaht demonstrates the power of fashion industry leaders to make substantive social and environmental change beyond ethical manufacturing and creative activist inspiration.

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