Marcel Duchamp, father of the readymade, forced the world to consider mundane things as significant objects, worthy of greater-than-average contemplation — yet his bicycle wheel, shovel, and urinal didn’t come freighted with all that much history.
Whether or not they follow politics, it’s fair to assume most people don’t actually read electoral programs. Podemos, Spain’s growing leftwing party, which got nearly 21% of the votes in last year’s elections, doesn’t think that’s good, so it adopted an unusual marketing approach to tackle that problem: it printed the program as an Ikea catalogue (pdf, link in Spanish).