The Guerrilla Girls tactic was well thought-out and was effective in creating a spectacle to draw attention to the issue at hand, which is the lack of female representation in the museum. Where I think the campaign has some drawbacks is in the actual message on the billboard. The rhetorical and ironic message is subtle and really only reaches those who are privy to the art world and/ or the museum.
The Guerilla Girls are masked art activists who seek to bring attention to women in the art world and expose the unfair dominance of white males in the field. Their research into the racial and gender inequality in the art world is exposed through ironically worded public posters and billboards.
As the world watches Cairo burn, I can’t help but think that the flames of protest engulfing Egypt were sparked by Mohamed Bouazizi, the Tunisian street vendor who set himself on fire on December 17 after police confiscated his vegetable cart. The desperation that he expressed through his act of self-immolation caught on, literally, and spread across the country, into Algeria, and now to Egypt.