Projects tagged "Advertising & Consumerism"

Brandalism
Practitioner:
Brandalism
Date:
Nov 27 2015
Brandalism, an organization out of the UK that aims to reclaim public spaces from advertisers, used Black Friday to protest "partner" brands to the COP21 Climate Conference. Anonymous artists contributed subvertisements that criticized these brand for their hypocrisy in saying they are advocates for the environment when more often than not they are the worst contributors to the problem.
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Thus.
Practitioner:
nilankur
Date:
Mar 1 2014
This is an attempt to foster critical thinking and create social capital. www.thuscritique.wordpress.com
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Vangardist HIV+ Magazine
Practitioner:
Vangardist
Date:
May 4 2015
HIV is still among the top 10 leading causes of death in the world, ranking sixth with around 1.5 million deaths each year. Around 35 million people are currently infected with HIV, and cases are worryingly on the rise—it is far from old news. Determined to change this, a magazine has embarked on a bold new campaign in which 3,000 copies will be printed using ink mixed with HIV-infected blood.
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A Presidential Parody
Practitioner:
A Presidential Parody, Maia Lorian, Abe Lincoln Jr.
Date:
Nov 19 2018
NEW YORK, Ny., Nov 19, 2018 - Two artists, Actress/Creator/Native New Yorker Maia Lorian and collaborator veteran NYC Street Artist Abe Lincoln Jr. bring to you “A Presidential Parody.” In a nation that seems to place higher value on the American dollar over the American life, the artists felt it was time to release an ad campaign that reflects Trump’s “all American” values.
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Creative Activism in the Service of Corporations
Practitioner:
McDonalds
Date:
Dec 7 2012
McDonald’s wanted children in Hong Kong to spend more time with their imagination after a study showed that children spend an average of 5 hours studying per day. In its new ‘I’m Amazing’ campaign, the fast food chain challenges these children to draw and create their ideal McDonald’s environment.
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How Selective Enforcement of Illegal Advertising Laws Punishes Creative Activism
Practitioner:
The Illuminator, Occupy Museums
Date:
Sep 29 2014
The enforcement of city and state law pertaining to graffiti, advertising, and other signage has enormous power to visually shape public space. In New York City, enforcement is heavily skewed to ignore illegal commercial advertising, while simultaneously aggressively targeting graffiti and, in some cases, symbols of dissent.
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Vetements old clothes piles against fast fashion
Practitioner:
Vetements
Date:
Feb 8 2018
Vetements' trademark is for subverting the fashion industry’s ways of doing things. Following its recent return to the runway after a short one season break, designer Demna Gvasalia has unveiled his latest project.
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Pop-Up Studio: Kids’ Campaign to Correct History
Practitioner:
Sam Durant and Elisa Harkins, UCLA
Date:
Mar 26 2017
Join other families in reimagining sports team mascots and logos that misrepresent Native American communities. Design a campaign for alternative names with the help of artists Sam Durant and Elisa Harkins, taking inspiration from the exhibition Jimmie Durham: At the Center of the World. Pop-Up Studio Families explore art and create together in lively workshops led by artists. These drop-in programs are designed for ages 5 and up.
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Hypothetical Development Corporation
Practitioner:
G.K. Darby, Ellen Susan, and Rob Walker
Date:
Apr 9 2011
"As a public service, H.D.O. invents a hypothetical future for each selected structure. Unlike a traditional, reality-based developer, however, our organization is not bound by rules relating to commercial potential, practical materials, or physics. In our view, plausibility is a creative dead end. That is to say: We are not trying to fool anybody."
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Reverse Graffiti
Practitioner:
Paul 'Moose' Curtis
Date:
Nov 29 2008
Reverse graffiti is form of street art that involves carving into the dirt and dust that surrounds us. Artists subtract from a surface in order to create a negative image within the positive, often quite dark layer of grime.
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José Bové dismantles a McDonald's
Practitioner:
Andreja Kulunčić, Ahmet Ögüt
Date:
Aug 12 1999
José Bové, a sheep farmer/activist in Aveyron in the Midi-Pyrénées region of France, is a modern day Astérix, a mythical Gaul who drubbed foreign intruders centuries ago. In Bové's case, the intruder was McDonald's, the American fast food chain (referred to in a satirical way by Bové and his supporters as "McDo").
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Mobile Game Promotes Reflection on Creation of Mobile Devices
Practitioner:
Molleindustria
Date:
Sep 13 2011
In this mobile game, the studio Molleindustria makes commentary on the people and practices behind the creation of mobile devices. Not lost on the authors is the deep sense of irony in that the game itself relies on mobile platform. The "game" is structured as a narrative where the process begins in mining materials in Africa (slavery) to putting together the devices in China (labor abuse), to heavy purchasing in the U.S.
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Real Life Barbie
Practitioner:
Nickolay Lamm
Date:
Jul 4 2013
We have learnt that Barbie’s body is literally unattainable, but in a role reversal, Pennsylvania-based artist Nikolay Lamm shows us what Barbie would look like if she had the body of a real woman. Using the measurements of an average 19-year-old woman, Lamm created a 3D model, which he photographed and compared next to a standard Barbie doll. According to the Daily Mail, it reported that Lamm’s 3D model looked “a lot more natural”.
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'Pharma - Greed - Kills'
Practitioner:
ACT UP, london
Date:
Apr 2 2016
April 2nd, 2016, organized by members of the Aids Coalition to Unleash Power faction in London, five activists stormed London's Gilead Pharmaceutical offices and frantically disrobed to reveal painted backs spelling out the word 'Greed." About 30 other activists rallied outside the building.
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LUSH Launches Massive Campaign to End Shark Slaughter on World Oceans Day
Practitioner:
LUSH Fresh Handmade Cosmetics
Date:
Jun 6 2019
Vegan-friendly cosmetics brand LUSH is launching the “Shark Attack” campaign to save sharks from slaughter on World Oceans Day (June 8). Starting today, LUSH will re-launch its popular vegan Shark Fin Soap online (available in-store starting June 8) and donate 100 percent of the $5.95 sales price to The Rob Stewart Sharkwater Foundation, an organization created to continue the work of late ocean conservationist and filmmaker Rob Stewart.
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A Legal Guide Helps Artists Make and Protect Protest Art
Practitioner:
Harvard University’s Cyberlaw Clinic and metaLAB
Date:
Jan 22 2018
Harvard University’s Cyberlaw Clinic and metaLAB have created a free guide for making protest art while navigating intellectual property law.
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Respect The Living Too
Practitioner:
McCann Tirana
Date:
Jun 1 2014
An advertising agency creates a one-time action for traffic safety, then uses documentation to generate awards and free promotion for their company. Did traffic fatalities actually drop after this was done once? Their Press Release doesn't make mention. From McCann's Press Release:
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Brandalism: Street Artists' 600 Ad Takeovers in Paris Protest the COP21 Climate Conference
Practitioner:
The Brandalism Project
Date:
Dec 1 2015
In a massive act of ‘brand vandalism’ just two days before the launch of the UN COP21 Climate Conference, 600 anti-advertisement posters have been installed in outdoor media spaces throughout the streets of Paris. The posters display artwork from over 80 artists from 19 different countries, including big names such as Banksy-collaborator Paul Insect, Alex One, Know Hope, Escif, Cleon Peterson, Hyuro, Jimmy Cauty, Ron English and many others.
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Rolezinho Pretoi/Black Stroll
Practitioner:
Coletivo Preto and the Grupo Emú
Date:
Feb 28 2018
“How different. Exotic,” commented one women as she watched a group of almost 50 people — mostly young and black, many wearing bright fabrics with African designs — stroll through the Shopping Leblon mall.
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A Call That Makes Change Approachable
Practitioner:
The Story of Stuff Project
Date:
Jul 11 2012
The Story of Stuff Project launches a new video. What is instructional, educational, and inspirational is a call for all the people in America to exercise their citizenship rather than their right to consume. Here is what Annie Leonard (co-founder and spokes person for the project) has to say about this new film:
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Joe Chemo
Practitioner:
Scott Plous via Adbusters
Date:
Jan 1 1996
From http://www.joechemo.org/about.htm
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Barbie Liberation Organization
Practitioner:
Barbie Liberation Organization
Date:
Dec 1 2003
New York Times, DAVID FIRESTONE, Published: December 31, 1993 Your son tears the wrapping paper off his fierce new "Talking Duke" G. I. Joe doll and eagerly presses the talk button. Out comes a painfully chirpy voice that sounds astonishingly like Barbie's saying, "Let's go shopping!" Does your son: A) Furiously vaporize the doll with his own phaser rifle? B) Go shopping with Joe?
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Dove Real Beauty Campaign
Practitioner:
Dove
Date:
Apr 6 2014
The Photoshop action — a downloadable file that applies an action with a single click — is aimed at art directors who may be creating such ads. The action, which was disseminated on Reddit and other places where Dove thought such art directors might visit, promised to add a skin glow effect, but actually reverted the image to its original state.
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Arcadia Earth
Practitioner:
Valentino Vettori
Date:
Sep 10 2019
At ‘Arcadia Earth,’ Dazzle Illuminates Danger Using augmented reality, virtual reality and installations of light and art, the creators of this pop-up exhibition hope to inspire action on climate change. By Laurel Graeber Oct. 23, 2019 The creators of “Arcadia Earth” want to awaken your conscience. But they also plan to make that guilt trip extraordinarily fun.
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Yomango Fashion Show
Practitioner:
Yomango
Date:
Jul 5 2002
"On July 5, 2002, a strange new brand began cropping up in the streets of Barcelona. That day, at the height of sales season, more than fifty people rushed through the center of Barcelona to the Bershka clothing store to perform the very first Yomango fashion show.
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