Projects tagged "Advertising & Consumerism"

Museum of Capitalism
Practitioner:
Andrea Steves and Timothy Furstnau
Date:
Jun 17 2017
Imagine a world without capitalism.
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4
FTSE - A British Anti-Capitalist Rapper
Practitioner:
FTSE
Date:
Aug 26 2015
"FTSE" is Birmingham-born producer and rapper Sam Manville. As an anti-captialist, he though it would be funny to take the name of the British stock market index (Financial Times and Stock Exchange), but he also jokes the acronym stands for "Fuck The System, Ennit.”
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9
Rolezinho Pretoi/Black Stroll
Practitioner:
Coletivo Preto and the Grupo Emú
Date:
Feb 28 2018
“How different. Exotic,” commented one women as she watched a group of almost 50 people — mostly young and black, many wearing bright fabrics with African designs — stroll through the Shopping Leblon mall.
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5
Corporations Ain't People
Practitioner:
Backbone Campaign
Date:
Sep 14 2010
Corporations Ain’t People: A Musical Protest 
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2
Calvin Klein, Mother's Day
Practitioner:
Calvin Klein
Date:
May 8 2022
Text by David Artavia - An ad from Calvin Klein on Mother's Day featuring a pregnant transgender man and his trans partner has sparked a wave of backlash on social media.
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1
Street Advertising Takeover - Artist turns billboards into democratic spaces
Practitioner:
Jordan Seiler
Date:
Apr 3 2016
"Two weekends ago, a loose network of these artists and activists, under the name Subvertisers International, launched their first global effort to reclaim our shared public environment from its monopolization by commercial media. The demand was not for better or more truthful advertising, but to imagine what a city would look like when the stories we told ourselves in public space reflected a democratic voice.
Favorite 
1
Abercrombie and Fat
Practitioner:
Jes Baker
Date:
May 20 2013
Jes Baker, 26, created a campaign called Abercrombie and Fat in response to the CEO of Abercrombie and Fitch. In 2006, the CEO released a statement that his target consumer is the cool, All American kid who has a lot of friends. He continues to say that his business is exclusive and a lot of people do not belong in his clothes.
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7
This artist takes the spirit of protest from the streets to the gallery
Practitioner:
Mundano
Date:
Jul 24 2018
"Brazilian artist Mundano is used to spending his time on the road and in the streets, making art as an act of protest. Known for leaving his colorful works of graffiti on walls around the world, Mundano is especially dedicated to issues of environmental and social justice and spotlighting the overlooked work of Brazil’s trash collectors through his Pimp My Carroça campaign.
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2
Land O Rape Culture Stickers Replace Land O Lakes Butter Packaging
Practitioner:
Recycled Propaganda
Date:
Feb 4 2018
Stickers imitating the Land O Lakes Butter packaging are being placed in grocery stores over the original packaging. The packaging has been altered to say "Land O Rape - Culture" by street artist Recycled Propaganda.
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5
Occupy Museums Hosts a Faux Graduation Ceremony at the Whitney Museum
Practitioner:
Occupy Museums
Date:
May 5 2017
The Whitney Museum of American Art’s pay-what-you-wish Fridays are typically busy. For two-and-a-half hours out of the 53 the museum is open each week, visitors can enter without paying the usual $25 admission fee, a brief and temporary, but recurrent, leveling of the playing field for art lovers.
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3
Looping! Finding Your Inner Child in Your Underwear on the Streets
Practitioner:
Matthew Silver, Fritz Donnelley
Date:
Jan 1 2014
What is looping? Somewhere in between art, activism, and wackiness is this liberating experience. Matthew Silver and Fritz Donnelley, two New York City based performance artists got lonely acting silly in their underwear in public. Knowing that there were enough free spirits to join them, they started "Looping" and invited everyone to join them.
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5
Molson’s newest red beer fridge touts Canada’s multicultural side
Practitioner:
Molson Canadian and Google
Date:
Jun 25 2015
The Globe and Mail Inc. Written by SUSAN KRASHINSKY MARKETING REPORTER TORONTO PUBLISHED JUNE 25, 2015 UPDATED MARCH 25, 2017 This is one persnickety refrigerator. Molson Coors Brewing Co.'s newest instalment of a now two-year campaign is attempting a new take on national pride in time for Canada Day.
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6
Hundreds of ‘honey bears’ posted all over SoMa in street art protest
Practitioner:
fnnch
Date:
Jan 29 2018
Local artist fnnch wants San Francisco to decriminalize certain types of art. You’re not seeing things: A whopping 450 “honey bears”—variations on the immediately recognizable and widely imitated bear-shaped honey bottles sold in seemingly every store in America--appeared all over SoMa late Sunday night, from the Embarcadero to Fifth Street.
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3
Real Beauty Sketches
Practitioner:
Dove
Date:
Apr 14 2013
Dove's "Real Beauty Sketches" campaign is the new face of viral marketing success. The uplifting promotional video generated record-breaking online interest, yielding more than 114 million views the first month. This was thanks in part to the Unilever brand's efforts to spread its message worldwide: Dove uploaded the video in 25 languages to 33 of its official YouTube channels, reaching consumers in more than 110 countries.
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3
Mind Over Media
Practitioner:
Media Education Lab
Date:
Nov 1 2017
Mind Over Media is a crowdsourced educational platform that contains diverse examples of contemporary propaganda on a wide range of social, political, economic and environmental topics.
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4
No Shopping, Just Stop It!
Practitioner:
Buy Nothing Day Christmas
Date:
Nov 23 2012
Internet spreads word as networks shun adverts for Buy Nothing Day Duncan Campbell in Los Angeles The Guardian, Friday 24 November 2000 Today is America's Buy Nothing Day. An event that was started to poke pointed fun at consumerism is now being celebrated in more than 40 countries, embarrassing television networks and demonstrating the power of the internet as a political organising tool.
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1
Occupy Ikea: A great tactic behind a questionable cause.
Practitioner:
Unnamed
Date:
Jan 28 2013
Woman Spent 15 Days And Nights Occupying IKEA A woman, with the help of Portuguese creative agency TBWA Lisboa, went on 'protest' at an IKEA store in Portugal. Called ‘Occupy IKEA’, the movement was to urge IKEA to set up a store in Madeira. The woman spent 15 days and nights living in IKEA, setting up a live blog and a reality TV show about her days of protesting in the store.
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2
Vangardist HIV+ Magazine
Practitioner:
Vangardist
Date:
May 4 2015
HIV is still among the top 10 leading causes of death in the world, ranking sixth with around 1.5 million deaths each year. Around 35 million people are currently infected with HIV, and cases are worryingly on the rise—it is far from old news. Determined to change this, a magazine has embarked on a bold new campaign in which 3,000 copies will be printed using ink mixed with HIV-infected blood.
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1
A Legal Guide Helps Artists Make and Protect Protest Art
Practitioner:
Harvard University’s Cyberlaw Clinic and metaLAB
Date:
Jan 22 2018
Harvard University’s Cyberlaw Clinic and metaLAB have created a free guide for making protest art while navigating intellectual property law.
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10
Art, Activism, and the City: Illuminating Social Change
Practitioner:
Donkeys
Date:
Mar 13 2025
The creative fusion of art and activism in urban spaces has propelled the British collective Led by Donkeys into the spotlight, garnering millions of views for their interventions on social media. Their critical visual occupations - whether billboard messages during the day or large-scale projections at night - raise a compelling question: which medium holds the greater persuasive power?
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1
Double Happiness
Practitioner:
Didier Faustino
Date:
Jan 1 2009
Architect Didier Faustino strips a billboard down to its skeleton, repurposes it as a swing set, and names it Double Happiness. This "urban reactivation device" needs to become a world wide phenomenon. Imagine billboard swing sets waiting at every destination. The climb looks worth the view.
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4
How Song Dong's "Waste Not" Elicited Much Sympathy
Practitioner:
Song Dong, Zhao Xiangyuan(Song Dong's mother)
Date:
Jan 1 2005
Song Dong's Waste Not consisted of a single installation comprising over 10,000 commonplace, domestic items of daily life that had been used and amassed by the artist’s mother (Zhao Xiangyuan) over fifty years.
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2
'0 to 1939 in 3 seconds’: Why Anti-Elon Musk Satire Is Flourishing in Britain
Practitioner:
Center for Political Beauty and others
Date:
Apr 5 2025
The mischievous posters began appearing all over London in the past two months. On the side of an East London bus stop, one of them shows Elon Musk, the world’s richest man, emerging from a Tesla’s roof with his hand pointing upward in a straight-armed salute. “Goes from 0 to 1939 in 3 seconds,” the ad reads. “Tesla. The Swasticar.”
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3
UK Brandalism Campaign
Practitioner:
Various Artists
Date:
May 12 2014
From Glasgow to Brighton the streets of the UK looked a little different the morning of Monday 5/12/14. In 10 cities around the UK guerrilla install crews have been swapping over 300 ads with art works, creating the largest advertising takeover in world history.
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4
Mamas de la Esquina
Practitioner:
AMMAR/Ogilvy & Mather
Date:
Jun 13 2013
Argentina's Sex Workers Get Creative
Favorite 
4

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