Projects tagged "Advertising & Consumerism"

Ms. Marvel Bus Ad Defacement
Practitioner:
Unknown
Date:
Jan 30 2015
Racist adverts promoting hatred against Muslims are currently being run on buses in San Francisco - but someone has started covering them up with anti-hatred messages from Marvel's première Muslim superhero, Ms. Marvel.
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Abercrombie and Fat
Practitioner:
Jes Baker
Date:
May 20 2013
Jes Baker, 26, created a campaign called Abercrombie and Fat in response to the CEO of Abercrombie and Fitch. In 2006, the CEO released a statement that his target consumer is the cool, All American kid who has a lot of friends. He continues to say that his business is exclusive and a lot of people do not belong in his clothes.
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Creative Activism in the Service of Corporations
Practitioner:
McDonalds
Date:
Dec 7 2012
McDonald’s wanted children in Hong Kong to spend more time with their imagination after a study showed that children spend an average of 5 hours studying per day. In its new ‘I’m Amazing’ campaign, the fast food chain challenges these children to draw and create their ideal McDonald’s environment.
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Molson’s newest red beer fridge touts Canada’s multicultural side
Practitioner:
Molson Canadian and Google
Date:
Jun 25 2015
The Globe and Mail Inc. Written by SUSAN KRASHINSKY MARKETING REPORTER TORONTO PUBLISHED JUNE 25, 2015 UPDATED MARCH 25, 2017 This is one persnickety refrigerator. Molson Coors Brewing Co.'s newest instalment of a now two-year campaign is attempting a new take on national pride in time for Canada Day.
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Hijabizing Dolce & Gabbana
Practitioner:
Princess Hijab
Date:
Oct 18 2011
Princess Hijab is an anonymous female street artist working primarily in Paris, France. Her art centres on veiling the main characters of subway advertisements using black paint. Few facts are known about Princess Hijab.
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Angered by Unsafe City, Gurgaon Women Call for a ‘Girlcott’
Practitioner:
Gurgaon Girlcott
Date:
Apr 4 2012
India Ink [Blog] The New York Times Global Edition April 4, 2012 By Neha Thirani The women of Gurgaon, angered by the recent incidents of violent crimes against women in the outsourcing boom town, are calling for a “Girlcott.”
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Barbie Liberation Organization
Practitioner:
Barbie Liberation Organization
Date:
Dec 1 2003
New York Times, DAVID FIRESTONE, Published: December 31, 1993 Your son tears the wrapping paper off his fierce new "Talking Duke" G. I. Joe doll and eagerly presses the talk button. Out comes a painfully chirpy voice that sounds astonishingly like Barbie's saying, "Let's go shopping!" Does your son: A) Furiously vaporize the doll with his own phaser rifle? B) Go shopping with Joe?
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Wait Watchers
Practitioner:
Haley Morris-Cafiero
Date:
Feb 11 2013
From the photographer's website:
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Sweatshop A Dark Comedic Game on Offshore Manafacturing
Practitioner:
Channel 4 Education and Littleloud
Date:
Jul 17 2011
From the Games for Change website:
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Piano Stairs - A New Reason for Choosing Staircases
Practitioner:
Wolkswagen
Date:
Feb 11 2013
“Piano Stairs” is an interactive playful musical stairway installation created into the Odenplan underground station of Stockholm to make people use stairs more often than elevator. The project was part of a Wolkswagen initiative called “The fun theory” whose main objective and mission is to “change people’s behaviour for the better by making it fun to do.”
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"Goo Phone" Chinese Company Used Leaked iPhone 5 Specs to Build Knockoff, Hopes to Sue Apple for Patent Infringement
Practitioner:
Goophone Company
Date:
Sep 6 2012
Just the other day, we were hearing about Samsung getting in legal trouble over patent violations with Apple. A federal court decision ruled that Samsung owes Apple more than $1 billion in restitution.
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Mobile Game Promotes Reflection on Creation of Mobile Devices
Practitioner:
Molleindustria
Date:
Sep 13 2011
In this mobile game, the studio Molleindustria makes commentary on the people and practices behind the creation of mobile devices. Not lost on the authors is the deep sense of irony in that the game itself relies on mobile platform. The "game" is structured as a narrative where the process begins in mining materials in Africa (slavery) to putting together the devices in China (labor abuse), to heavy purchasing in the U.S.
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Rolezinho Pretoi/Black Stroll
Practitioner:
Coletivo Preto and the Grupo Emú
Date:
Feb 28 2018
“How different. Exotic,” commented one women as she watched a group of almost 50 people — mostly young and black, many wearing bright fabrics with African designs — stroll through the Shopping Leblon mall.
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Poor Little Fish
Practitioner:
Yan Lu
Date:
Apr 4 2012
Is it possible that through affective design we can change our consumer behavior? Yan Lu and his "Little Fish Project" offer a design inspired solution to excess use of water. "As consumption is incalculable, saving is often neglected through daily consumption.
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Vetements old clothes piles against fast fashion
Practitioner:
Vetements
Date:
Feb 8 2018
Vetements' trademark is for subverting the fashion industry’s ways of doing things. Following its recent return to the runway after a short one season break, designer Demna Gvasalia has unveiled his latest project.
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Museum of Capitalism
Practitioner:
Andrea Steves and Timothy Furstnau
Date:
Jun 17 2017
Imagine a world without capitalism.
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Looping! Finding Your Inner Child in Your Underwear on the Streets
Practitioner:
Matthew Silver, Fritz Donnelley
Date:
Jan 1 2014
What is looping? Somewhere in between art, activism, and wackiness is this liberating experience. Matthew Silver and Fritz Donnelley, two New York City based performance artists got lonely acting silly in their underwear in public. Knowing that there were enough free spirits to join them, they started "Looping" and invited everyone to join them.
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H&M Ad-busting
Practitioner:
Daniel Soares
Date:
Jan 1 2014
Artist Daniel Soares pasted Photoshop toolbar stickers on these H&M posters as a nice little reminder that not all is as it seems. Y'all know how Photoshop messes with our perception of beauty, and I think this is a smart little stunt to snap us back into reality when we start to wonder why we never look like the girls on the posters we walk past every day.
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How Selective Enforcement of Illegal Advertising Laws Punishes Creative Activism
Practitioner:
The Illuminator, Occupy Museums
Date:
Sep 29 2014
The enforcement of city and state law pertaining to graffiti, advertising, and other signage has enormous power to visually shape public space. In New York City, enforcement is heavily skewed to ignore illegal commercial advertising, while simultaneously aggressively targeting graffiti and, in some cases, symbols of dissent.
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Reverse Graffiti
Practitioner:
Paul 'Moose' Curtis
Date:
Nov 29 2008
Reverse graffiti is form of street art that involves carving into the dirt and dust that surrounds us. Artists subtract from a surface in order to create a negative image within the positive, often quite dark layer of grime.
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Thus.
Practitioner:
nilankur
Date:
Mar 1 2014
This is an attempt to foster critical thinking and create social capital. www.thuscritique.wordpress.com
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Mamas de la Esquina
Practitioner:
AMMAR/Ogilvy & Mather
Date:
Jun 13 2013
Argentina's Sex Workers Get Creative
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Shift Change Dress
Practitioner:
Anyone!
Date:
Jan 31 2016
Shift Change Dress is a community fashion & art project that utilizes a shift dress sewing pattern as a medium for communication and action. Participants are encouraged to use the pattern as a blank canvas for their art or message and to share their work with the community.
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Activist busted after defacing anti-Islam ad in Times Sq. station
Practitioner:
Mona Eltahawy
Date:
Sep 26 2012
An Egyptian-born activist was arrested yesterday for spray-painting subway billboards that call enemies of Israel “savages” — amid a wave of vandalism unleashed on the inflammatory ads, which have divided the city. Mona Eltahawy, a self-described “liberal Muslim,” strolled up to one of the signs at the crowded 1/2/3 train mezzanine at the Times Square station and sprayed pink paint on the ads.
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The Last Billboard
Practitioner:
Jon Rubin
Date:
Jan 1 2013
The Last Billboard is a 36-foot art installation located in Pittsburgh, Pennsylvania. Created in 2013, it features a steel frame and removable wooden letters that must be arranged by hand. Each month a different artist, activist or individual is invited by creator and curator, Jon Rubin, to come and utilize the billboard space. The participants share messages over this medium in the form of thoughtful questions, esoteric musings, or other visual means.
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