Projects tagged "Advertising & Consumerism"

Hansel and Gretel (Have Guns)
Practitioner:
National Rifle Association
Date:
Mar 28 2016
The N.R.A. Reimagines Classic Fairy Tales, With Guns. The world of make-believe can be a scary place, but never fear: Thanks to a series of reimagined fairy tales published online by the National Rifle Association, classic characters like Hansel and Gretel are now packing heat.
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Occupy Ikea: A great tactic behind a questionable cause.
Practitioner:
Unnamed
Date:
Jan 28 2013
Woman Spent 15 Days And Nights Occupying IKEA A woman, with the help of Portuguese creative agency TBWA Lisboa, went on 'protest' at an IKEA store in Portugal. Called ‘Occupy IKEA’, the movement was to urge IKEA to set up a store in Madeira. The woman spent 15 days and nights living in IKEA, setting up a live blog and a reality TV show about her days of protesting in the store.
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One Dress Movement
Practitioner:
Kristy Powell
Date:
Feb 23 2016
For an entire year, Kristy Powell wore the same dress everyday. She completed this act in order to take a stand against the fashion industry and the standards of status quo. She challenged the ideas of fashion, beauty, and our own body. Kristy mirrored this movement off of Sheena Matheiken, who also wore one dress for a year. Unlike Sheena, Kristy wrote of her experience while Sheena took photos.
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Occupy Barbie Dream-House
Practitioner:
Linksjugend [solid] Berlin Kreuzkölln
Date:
May 16 2013
We at "Left Youth ['solid] Kreuzkölln" have been around long enough of this policy and its lousy consequences for us. But how to solve the problem now? The problem is clearly the capitalist society for us. Even at school you will be prepared for competition and profit motive. We say: Stop it! The manifesto: Barbie Dream House in Berlin? Not with us!
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Mind Over Media
Practitioner:
Media Education Lab
Date:
Nov 1 2017
Mind Over Media is a crowdsourced educational platform that contains diverse examples of contemporary propaganda on a wide range of social, political, economic and environmental topics.
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Real Beauty Sketches
Practitioner:
Dove
Date:
Apr 14 2013
Dove's "Real Beauty Sketches" campaign is the new face of viral marketing success. The uplifting promotional video generated record-breaking online interest, yielding more than 114 million views the first month. This was thanks in part to the Unilever brand's efforts to spread its message worldwide: Dove uploaded the video in 25 languages to 33 of its official YouTube channels, reaching consumers in more than 110 countries.
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You Don't Need Stuff To Love Yourself!
Practitioner:
Matthew Silver
Date:
Sep 29 2015
New York performance artist Matthew Silver is at it again. In his most recent stunt he reminded people that self love can't be achieved through commodities. Chanting "You don't need stuff to love yourself" in his underwear at Columbus Circle he created a spectacle that attracted more and more people to his message.
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Double Happiness
Practitioner:
Didier Faustino
Date:
Jan 1 2009
Architect Didier Faustino strips a billboard down to its skeleton, repurposes it as a swing set, and names it Double Happiness. This "urban reactivation device" needs to become a world wide phenomenon. Imagine billboard swing sets waiting at every destination. The climb looks worth the view.
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Dismaland
Practitioner:
Banksy
Date:
Aug 20 2015
“He describes it as a “family theme park unsuitable for small children” – and with the Grim Reaper whooping it up on the dodgems and Cinderella horribly mangled in a pumpkin carriage crash, it is easy to see why. Banksy’s new show, Dismaland, which opened on Thursday on the Weston-super-Mare seafront, is sometimes hilarious, sometimes eye-opening and occasionally breathtakingly shocking.
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Vetements old clothes piles against fast fashion
Practitioner:
Vetements
Date:
Feb 8 2018
Vetements' trademark is for subverting the fashion industry’s ways of doing things. Following its recent return to the runway after a short one season break, designer Demna Gvasalia has unveiled his latest project.
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Whirl-Mart Ritual Resistance
Practitioner:
various activists
Date:
Apr 1 2001
"Whirl-Mart Ritual Resistance is a participatory experiment. It is art and action. It came into being in 2001 as a response to Adbusters magazine’s call for foolish action on the first of April. What began as a single happening in Troy, NY has over the course of a year evolved into a ritual activity that is performed across the U.S., and known around the world.
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Break Down
Practitioner:
Michael Landy
Date:
Jan 1 2001
Artist Michael Landy catalogued, inventoried, and systemically destroyed all of his possessions for the 2001 public installation Break Down, commissioned by British arts organization Artangel. It took him three years just to itemize the 7,227 objects included in the project.
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iPod's Dirty Secrete
Practitioner:
The Neistat Brothers
Date:
Apr 24 2003
The Neistat Brothers first attracted public attention in 2003 with their blatantly critical work, iPod’s Dirty Secret. After being refused a replacement battery for an 18-month old iPod, [they] took to the streets of Manhattan on their bikes to sabotage iPod’s omnipresent advertising.
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The Scarecrow
Practitioner:
Chipotle
Date:
Sep 4 2013
Fast-casual chain Chipotle Mexican Grill added some spice to its long-running "Food With Integrity" sustainable farming campaign by teaming with Academy Award-winning design firm Moonbot Studios for The Scarecrow, an animated short film and accompanying mobile game created to increase consumer awareness of animal confinement, synthetic growth hormones, toxic pesticides and other fixtures of industrial food production.
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Sweatshop A Dark Comedic Game on Offshore Manafacturing
Practitioner:
Channel 4 Education and Littleloud
Date:
Jul 17 2011
From the Games for Change website:
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A New Kind of Barbie
Practitioner:
Nikolay Lamm
Date:
Mar 6 2014
"Many people have criticized Barbie dolls for their unrealistic proportions, claiming that they give young girls a warped idea of what beauty should be. To tackle this problem, Nikolay Lamm created digital visualizations of a regular-sized “Barbie” doll, hoping to promote realistic beauty standards.
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Rolezinho Pretoi/Black Stroll
Practitioner:
Coletivo Preto and the Grupo Emú
Date:
Feb 28 2018
“How different. Exotic,” commented one women as she watched a group of almost 50 people — mostly young and black, many wearing bright fabrics with African designs — stroll through the Shopping Leblon mall.
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YOU ARE NOT A SKETCH: Fashion modeling ad campaign
Practitioner:
Star Models
Date:
Apr 27 2013
Lexi Nisita from Refinery 29 writes in her article "Not A Sketch: The Most Creative Anti-ED Message We've Seen Yet,"
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Reverend Billy and the Stop Shopping Choir
Practitioner:
Reverend Billy
Date:
May 25 1950
Reverend Billy and the Stop Shopping Choir is a New York City based radical performance community, with 50 performing members and a congregation in the thousands. We are wild anti-consumerist gospel shouters and Earth loving urban activists who have worked with communities on four continents defending community, life and imagination. Our Devils over the 15 years of our "church" have remained the same: Consumerism and Militarism.
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Vangardist HIV+ Magazine
Practitioner:
Vangardist
Date:
May 4 2015
HIV is still among the top 10 leading causes of death in the world, ranking sixth with around 1.5 million deaths each year. Around 35 million people are currently infected with HIV, and cases are worryingly on the rise—it is far from old news. Determined to change this, a magazine has embarked on a bold new campaign in which 3,000 copies will be printed using ink mixed with HIV-infected blood.
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Benetton 'Unhate' Campaign Ads: White House Issues Statement on Obama Kiss
Practitioner:
United Colors of Benetton
Date:
Nov 17 2011
It seems a lot of powerful people hate Benetton's new 'Unhate' Campaign ads. The recently unveiled images show world leaders like the Pope and U.S. President Barack Obama kissing their perceived enemies. On Thursday, the White House issued a statement condemning Benetton for its provocative campaign.
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José Bové dismantles a McDonald's
Practitioner:
Andreja Kulunčić, Ahmet Ögüt
Date:
Aug 12 1999
José Bové, a sheep farmer/activist in Aveyron in the Midi-Pyrénées region of France, is a modern day Astérix, a mythical Gaul who drubbed foreign intruders centuries ago. In Bové's case, the intruder was McDonald's, the American fast food chain.
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activists culture jam anti-Muslim ads in NYC subways
Practitioner:
New York Activists
Date:
Jan 11 2013
New York activists responded to a recent anti-Muslim subway campaign by plastering stickers over ads depicting the World Trade Center in flames, juxtaposed with text quoting the Koran. The day-glow orange and yellow stickers warn "Caution: This is war propaganda. You're the target". The ads were paid for by the American Freedom Defense Initiative, led by notorious anti-Muslim crusader Pamela Geller, reportedly costing $70,000.
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SWORN OATH
Practitioner:
Patrick Henderson
Date:
Apr 25 2018
Fuck. Damn. Shit. Ass. Everybody curses. Don’t say you don’t. Everyone does it when they’re mad, upset, happy, or excited. It’s human nature. Is it that the words are sinful? Offensive? Violent? Nobody really knows but we as a society do not like them in the slightest. People associate cursing with a stigma of being uneducated, uncultured, and lazy. But boiled down, language is one of the strongest tools and assets that we have. Language is power.
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Brinco
Practitioner:
Judith Werthein
Date:
Jan 11 2005
Creative Time, Social Practice Archive: Brinco is an art project, product, and intervention created by the Argentinean artist Judith Werthein for the 2005 inSITE Biennial held on the border of Tijuana and San Diego. Brinco—Spanish for "jump"—is a specially designed shoe the artist created for illegal migrant workers and immigrants who navigate the border region at night.
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