India Ink [Blog]
The New York Times Global Edition
April 4, 2012
By Neha Thirani
The women of Gurgaon, angered by the recent incidents of violent crimes against women in the outsourcing boom town, are calling for a “Girlcott.”
"This is the video that Coca-Cola, PepsiCo, and Nestlé don’t want you to see.
The big brands want you to believe they are taking steps to reduce single-use plastic BUT they are actually working hand in hand with the fossil fuel industry to produce even MORE!
Watch now to learn that the actual “Story of the Bottle” has devastating effects on our health, planet, and communities!
Danish 26-year-old art student Nadia Plesner designed this T-shirt depicting a Darfurian child holding a Louis Vuitton handbag as commentary on global disparity as it relates to war, developing nations, commercialism, and media.
In 2006, the fashion house sued Plesner for her appropriation of their trademark. The case was subsequently dismissed.
In September 2003 the news went out nationwide: Karlsplatz, one of Vienna's main squares, is soon to be renamed Nikeplatz. Apart from the new name, it appears that a huge monument in the shape of Nike's famous "Swoosh" logo will be built in Nikeplatz. Needless to say, it is all fake.
The Globe and Mail Inc.
Written by SUSAN KRASHINSKY
MARKETING REPORTER
TORONTO
PUBLISHED JUNE 25, 2015
UPDATED MARCH 25, 2017
This is one persnickety refrigerator.
Molson Coors Brewing Co.'s newest instalment of a now two-year campaign is attempting a new take on national pride in time for Canada Day.
Artist Michael Landy catalogued, inventoried, and systemically destroyed all of his possessions for the 2001 public installation Break Down, commissioned by British arts organization Artangel. It took him three years just to itemize the 7,227 objects included in the project.
McDonald’s wanted children in Hong Kong to spend more time with their imagination after a study showed that children spend an average of 5 hours studying per day.
In its new ‘I’m Amazing’ campaign, the fast food chain challenges these children to draw and create their ideal McDonald’s environment.
The Photoshop action — a downloadable file that applies an action with a single click — is aimed at art directors who may be creating such ads. The action, which was disseminated on Reddit and other places where Dove thought such art directors might visit, promised to add a skin glow effect, but actually reverted the image to its original state.
Audi of America is committed to supporting pay equality, inclusivity, and the growth and development of all employees. The company has publically pledged to support ongoing commitment to women’s pay equality in the workplace and to foster a work environment that drives equality for all employees. Audi also instituted a graduate internship program where 50 percent of enrollment must be female establishing greater equality for our future workforce.
An advertising agency creates a one-time action for traffic safety, then uses documentation to generate awards and free promotion for their company. Did traffic fatalities actually drop after this was done once? Their Press Release doesn't make mention.
From McCann's Press Release:
Add-Art is a free Firefox add-on which replaces advertising on websites with curated art images. Created with the support of Eyebeam, Rhizome, Add-Art releases new art shows every two weeks and strives to feature contemporary artists and curators.
The Last Billboard is a 36-foot art installation located in Pittsburgh, Pennsylvania. Created in 2013, it features a steel frame and removable wooden letters that must be arranged by hand. Each month a different artist, activist or individual is invited by creator and curator, Jon Rubin, to come and utilize the billboard space. The participants share messages over this medium in the form of thoughtful questions, esoteric musings, or other visual means.
When Disney and Barneys partnered together to create a runway-ready Minnie Mouse, outrage ensued from size and body acceptance activists claiming that the new Minnie Mouse was too skinny. Ragen Chastain, a leader in the Health at Every Size movement, and founder of popular blog "Dances With Fat," jumped on the controversy, and started a change.org petition that garnered over 145,000 signatures.
NORTHFIELD, Minn. — Exactly 1,281 white garments hang from the ceiling of the Perlman Teaching Museum’s Braucher Gallery. The collared shirts, knit sweaters, tights, and other items of clothing glow with an eerie luminosity.
Shmoogle is a Google randomiser. When you type your query into Shmoogle, you get Google's results but in random order. In one click Shmoogle instantly neutralizes the PageRank hierarchy and the whole SEO industry induced by it. Missdata, questions the implications and significance of the digital paradigm in which we live. She proposes different alternatives to daily digital tools.
Shift Change Dress is a community fashion & art project that utilizes a shift dress sewing pattern as a medium for communication and action. Participants are encouraged to use the pattern as a blank canvas for their art or message and to share their work with the community.
New York activists responded to a recent anti-Muslim subway campaign by plastering stickers over ads depicting the World Trade Center in flames, juxtaposed with text quoting the Koran. The day-glow orange and yellow stickers warn "Caution: This is war propaganda. You're the target". The ads were paid for by the American Freedom Defense Initiative, led by notorious anti-Muslim crusader Pamela Geller, reportedly costing $70,000.
Imagine for a brief moment, that the world’s last five remaining communist countries decided to unite forces and hire the world’s top advertising agencies to re-brand and create a resurgence in the ideologies of Communism?
From an article in BoredPanda:
"If you’ve ever felt like your voice and opinion doesn’t matter in the vast world, then Seth is here to prove you wrong. This New Yorker runs the ‘Dude With Sign’ Instagram account where he uploads photos of himself protesting the strangest, weirdest, most random things. And the best thing is, we can relate to most of what he’s written on his signs.
As tech leaders faced tough questions from Congress, SumOfUs, an 18 million member advocacy organization, was right outside with a larger-than-life installation of the January 6th Capitol riot that shows the role Big Tech played in sparking the insurrection.
Dove's "Real Beauty Sketches" campaign is the new face of viral marketing success. The uplifting promotional video generated record-breaking online interest, yielding more than 114 million views the first month. This was thanks in part to the Unilever brand's efforts to spread its message worldwide: Dove uploaded the video in 25 languages to 33 of its official YouTube channels, reaching consumers in more than 110 countries.
Vegan-friendly cosmetics brand LUSH is launching the “Shark Attack” campaign to save sharks from slaughter on World Oceans Day (June 8). Starting today, LUSH will re-launch its popular vegan Shark Fin Soap online (available in-store starting June 8) and donate 100 percent of the $5.95 sales price to The Rob Stewart Sharkwater Foundation, an organization created to continue the work of late ocean conservationist and filmmaker Rob Stewart.
Mayor Gilberto Kassab passed a Clean City Law that banned all public advertising in Sao Paulo, one of the world's most populous cities. The mayor gained the support of the city's elites in pressing the law as an anti-pollution measure targeting "visual pollution". The city was quickly stripped of its ubiquitous billboards, signs, graffiti and other public ads.