Projects tagged "Advertising & Consumerism"

Angered by Unsafe City, Gurgaon Women Call for a ‘Girlcott’
Practitioner:
Gurgaon Girlcott
Date:
Apr 4 2012
India Ink [Blog] The New York Times Global Edition April 4, 2012 By Neha Thirani The women of Gurgaon, angered by the recent incidents of violent crimes against women in the outsourcing boom town, are calling for a “Girlcott.”
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Calling Big Brands of Soda
Practitioner:
GreenPeaceUSA
Date:
Apr 5 2021
"This is the video that Coca-Cola, PepsiCo, and Nestlé don’t want you to see. The big brands want you to believe they are taking steps to reduce single-use plastic BUT they are actually working hand in hand with the fossil fuel industry to produce even MORE! Watch now to learn that the actual “Story of the Bottle” has devastating effects on our health, planet, and communities!
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Nadia Plesner v Commercialism
Practitioner:
Nadia Plesner
Date:
Feb 6 2013
Danish 26-year-old art student Nadia Plesner designed this T-shirt depicting a Darfurian child holding a Louis Vuitton handbag as commentary on global disparity as it relates to war, developing nations, commercialism, and media. In 2006, the fashion house sued Plesner for her appropriation of their trademark. The case was subsequently dismissed.
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Nikeplatz
Practitioner:
Coachella Valley
Date:
Sep 1 2003
In September 2003 the news went out nationwide: Karlsplatz, one of Vienna's main squares, is soon to be renamed Nikeplatz. Apart from the new name, it appears that a huge monument in the shape of Nike's famous "Swoosh" logo will be built in Nikeplatz. Needless to say, it is all fake.
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Molson’s newest red beer fridge touts Canada’s multicultural side
Practitioner:
Molson Canadian and Google
Date:
Jun 25 2015
The Globe and Mail Inc. Written by SUSAN KRASHINSKY MARKETING REPORTER TORONTO PUBLISHED JUNE 25, 2015 UPDATED MARCH 25, 2017 This is one persnickety refrigerator. Molson Coors Brewing Co.'s newest instalment of a now two-year campaign is attempting a new take on national pride in time for Canada Day.
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Break Down
Practitioner:
Michael Landy
Date:
Jan 1 2001
Artist Michael Landy catalogued, inventoried, and systemically destroyed all of his possessions for the 2001 public installation Break Down, commissioned by British arts organization Artangel. It took him three years just to itemize the 7,227 objects included in the project.
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Creative Activism in the Service of Corporations
Practitioner:
McDonalds
Date:
Dec 7 2012
McDonald’s wanted children in Hong Kong to spend more time with their imagination after a study showed that children spend an average of 5 hours studying per day. In its new ‘I’m Amazing’ campaign, the fast food chain challenges these children to draw and create their ideal McDonald’s environment.
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Dove Real Beauty Campaign
Practitioner:
Dove
Date:
Apr 6 2014
The Photoshop action — a downloadable file that applies an action with a single click — is aimed at art directors who may be creating such ads. The action, which was disseminated on Reddit and other places where Dove thought such art directors might visit, promised to add a skin glow effect, but actually reverted the image to its original state.
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Daughter
Practitioner:
Audi
Date:
Feb 5 2017
Audi of America is committed to supporting pay equality, inclusivity, and the growth and development of all employees. The company has publically pledged to support ongoing commitment to women’s pay equality in the workplace and to foster a work environment that drives equality for all employees. Audi also instituted a graduate internship program where 50 percent of enrollment must be female establishing greater equality for our future workforce.
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Respect The Living Too
Practitioner:
McCann Tirana
Date:
Jun 1 2014
An advertising agency creates a one-time action for traffic safety, then uses documentation to generate awards and free promotion for their company. Did traffic fatalities actually drop after this was done once? Their Press Release doesn't make mention. From McCann's Press Release:
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Add-Art
Practitioner:
Steve Lambert, Anti-Advertising Agency
Date:
Apr 3 2013
Add-Art is a free Firefox add-on which replaces advertising on websites with curated art images. Created with the support of Eyebeam, Rhizome, Add-Art releases new art shows every two weeks and strives to feature contemporary artists and curators.
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The Last Billboard
Practitioner:
Jon Rubin
Date:
Jan 1 2013
The Last Billboard is a 36-foot art installation located in Pittsburgh, Pennsylvania. Created in 2013, it features a steel frame and removable wooden letters that must be arranged by hand. Each month a different artist, activist or individual is invited by creator and curator, Jon Rubin, to come and utilize the billboard space. The participants share messages over this medium in the form of thoughtful questions, esoteric musings, or other visual means.
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Putting a Stop to Supermodel Minnie Mouse
Practitioner:
Health at Every Size, Dances With Fat, Ragen Chastain
Date:
Sep 18 2012
When Disney and Barneys partnered together to create a runway-ready Minnie Mouse, outrage ensued from size and body acceptance activists claiming that the new Minnie Mouse was too skinny. Ragen Chastain, a leader in the Health at Every Size movement, and founder of popular blog "Dances With Fat," jumped on the controversy, and started a change.org petition that garnered over 145,000 signatures.
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A Haunting Artistic Tribute to Garment Workers Killed in Bangladesh and the US
Practitioner:
Artist Rachel Breen, Poet Alison Morse
Date:
Apr 1 2018
NORTHFIELD, Minn. — Exactly 1,281 white garments hang from the ceiling of the Perlman Teaching Museum’s Braucher Gallery. The collared shirts, knit sweaters, tights, and other items of clothing glow with an eerie luminosity.
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Shmoogle
Practitioner:
Missdata
Date:
Jan 1 2005
Shmoogle is a Google randomiser. When you type your query into Shmoogle, you get Google's results but in random order. In one click Shmoogle instantly neutralizes the PageRank hierarchy and the whole SEO industry induced by it. Missdata, questions the implications and significance of the digital paradigm in which we live. She proposes different alternatives to daily digital tools.
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Shift Change Dress
Practitioner:
Anyone!
Date:
Jan 31 2016
Shift Change Dress is a community fashion & art project that utilizes a shift dress sewing pattern as a medium for communication and action. Participants are encouraged to use the pattern as a blank canvas for their art or message and to share their work with the community.
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activists culture jam anti-Muslim ads in NYC subways
Practitioner:
New York Activists
Date:
Jan 11 2013
New York activists responded to a recent anti-Muslim subway campaign by plastering stickers over ads depicting the World Trade Center in flames, juxtaposed with text quoting the Koran. The day-glow orange and yellow stickers warn "Caution: This is war propaganda. You're the target". The ads were paid for by the American Freedom Defense Initiative, led by notorious anti-Muslim crusader Pamela Geller, reportedly costing $70,000.
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Thus.
Practitioner:
nilankur
Date:
Mar 1 2014
This is an attempt to foster critical thinking and create social capital. www.thuscritique.wordpress.com
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Television Commercial for Communism
Practitioner:
TBWA \ Viet Nam
Date:
Jan 1 2011
Imagine for a brief moment, that the world’s last five remaining communist countries decided to unite forces and hire the world’s top advertising agencies to re-brand and create a resurgence in the ideologies of Communism?
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Mamas de la Esquina
Practitioner:
AMMAR/Ogilvy & Mather
Date:
Jun 13 2013
Argentina's Sex Workers Get Creative
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Dude Protests with a Sign
Practitioner:
Seth Phillips
Date:
Feb 8 2020
From an article in BoredPanda: "If you’ve ever felt like your voice and opinion doesn’t matter in the vast world, then Seth is here to prove you wrong. This New Yorker runs the ‘Dude With Sign’ Instagram account where he uploads photos of himself protesting the strangest, weirdest, most random things. And the best thing is, we can relate to most of what he’s written on his signs.
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Big Tech CEOs Become 7ft Capitol Rioters
Practitioner:
Sum Of Us
Date:
Mar 25 2021
As tech leaders faced tough questions from Congress, SumOfUs, an 18 million member advocacy organization, was right outside with a larger-than-life installation of the January 6th Capitol riot that shows the role Big Tech played in sparking the insurrection.
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Real Beauty Sketches
Practitioner:
Dove
Date:
Apr 14 2013
Dove's "Real Beauty Sketches" campaign is the new face of viral marketing success. The uplifting promotional video generated record-breaking online interest, yielding more than 114 million views the first month. This was thanks in part to the Unilever brand's efforts to spread its message worldwide: Dove uploaded the video in 25 languages to 33 of its official YouTube channels, reaching consumers in more than 110 countries.
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LUSH Launches Massive Campaign to End Shark Slaughter on World Oceans Day
Practitioner:
LUSH Fresh Handmade Cosmetics
Date:
Jun 6 2019
Vegan-friendly cosmetics brand LUSH is launching the “Shark Attack” campaign to save sharks from slaughter on World Oceans Day (June 8). Starting today, LUSH will re-launch its popular vegan Shark Fin Soap online (available in-store starting June 8) and donate 100 percent of the $5.95 sales price to The Rob Stewart Sharkwater Foundation, an organization created to continue the work of late ocean conservationist and filmmaker Rob Stewart.
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Sao Paulo goes completely ad-free with Clean City Law
Practitioner:
Mayor Gilberto Kassab
Date:
Sep 1 2006
Mayor Gilberto Kassab passed a Clean City Law that banned all public advertising in Sao Paulo, one of the world's most populous cities. The mayor gained the support of the city's elites in pressing the law as an anti-pollution measure targeting "visual pollution". The city was quickly stripped of its ubiquitous billboards, signs, graffiti and other public ads.
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