Projects tagged "Advertising & Consumerism"

Ms. Marvel Bus Ad Defacement
Practitioner:
Unknown
Date:
Jan 30 2015
Racist adverts promoting hatred against Muslims are currently being run on buses in San Francisco - but someone has started covering them up with anti-hatred messages from Marvel's première Muslim superhero, Ms. Marvel.
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German Supermarket Removes All Foreign Products For A Day
Practitioner:
Edeka Supermarket
Date:
Aug 19 2017
"A German Supermarket Removed All Foreign Products for a Day to Make a Point About Diversity"
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Brandalism: Street Artists' 600 Ad Takeovers in Paris Protest the COP21 Climate Conference
Practitioner:
The Brandalism Project
Date:
Dec 1 2015
In a massive act of ‘brand vandalism’ just two days before the launch of the UN COP21 Climate Conference, 600 anti-advertisement posters have been installed in outdoor media spaces throughout the streets of Paris. The posters display artwork from over 80 artists from 19 different countries, including big names such as Banksy-collaborator Paul Insect, Alex One, Know Hope, Escif, Cleon Peterson, Hyuro, Jimmy Cauty, Ron English and many others.
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We Do Care
Practitioner:
Allthosewalls
Date:
Dec 3 2016
‘MADE IN BANGLADESH’: NEWYORKERS RAISE AWARENESS ABOUT WORKER EXPLOITATION IN FASHION INDUSTRY New York City – Models are marching along the biggest shops in Fifth Avenue, wearing faux bloodied shirts with statements 'Made in Bangladesh’, ‘Support Cheap Labor.’ Myths about ethical consumption: ineffective, expensive and subordinate
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Abercrombie and Fat
Practitioner:
Jes Baker
Date:
May 20 2013
Jes Baker, 26, created a campaign called Abercrombie and Fat in response to the CEO of Abercrombie and Fitch. In 2006, the CEO released a statement that his target consumer is the cool, All American kid who has a lot of friends. He continues to say that his business is exclusive and a lot of people do not belong in his clothes.
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The Scarecrow
Practitioner:
Chipotle
Date:
Sep 4 2013
Fast-casual chain Chipotle Mexican Grill added some spice to its long-running "Food With Integrity" sustainable farming campaign by teaming with Academy Award-winning design firm Moonbot Studios for The Scarecrow, an animated short film and accompanying mobile game created to increase consumer awareness of animal confinement, synthetic growth hormones, toxic pesticides and other fixtures of industrial food production.
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Brandalism
Practitioner:
Brandalism
Date:
Nov 27 2015
Brandalism, an organization out of the UK that aims to reclaim public spaces from advertisers, used Black Friday to protest "partner" brands to the COP21 Climate Conference. Anonymous artists contributed subvertisements that criticized these brand for their hypocrisy in saying they are advocates for the environment when more often than not they are the worst contributors to the problem.
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Supercopy LaCoste
Practitioner:
SUPERFLEX
Date:
Mar 30 2002
By adding screen print with the wording ‘SUPERCOPY’ on to copies of LaCoste polo shirts bought at a street market in Thailand SUPERFLEX turns a copy product into a Supercopy – a new original. As a result, LaCoste took legal action against SUPERFLEX.
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Real Life Barbie
Practitioner:
Nickolay Lamm
Date:
Jul 4 2013
We have learnt that Barbie’s body is literally unattainable, but in a role reversal, Pennsylvania-based artist Nikolay Lamm shows us what Barbie would look like if she had the body of a real woman. Using the measurements of an average 19-year-old woman, Lamm created a 3D model, which he photographed and compared next to a standard Barbie doll. According to the Daily Mail, it reported that Lamm’s 3D model looked “a lot more natural”.
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You Don't Need Stuff To Love Yourself!
Practitioner:
Matthew Silver
Date:
Sep 29 2015
New York performance artist Matthew Silver is at it again. In his most recent stunt he reminded people that self love can't be achieved through commodities. Chanting "You don't need stuff to love yourself" in his underwear at Columbus Circle he created a spectacle that attracted more and more people to his message.
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Real Women
Practitioner:
Dove
Date:
Apr 17 2004
The Dove Campaign for Real Beauty is a worldwide marketing/public relations campaign launched in 2004 that includes advertisements, video, workshops, sleepover events and the publication of a book and the production of a play. The principle behind the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.
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One Dress Protest
Practitioner:
Kristy Powell
Date:
Jan 3 2011
Independent blogger, Kristy Powell, decided to begin a digital action, beginning on January 3rd, 2011 and ending on January 3rd, 2012, where she would wear one dress for an entire year to call attention to the politics of fashion's dominance over our quotidian lives and relationships with our own bodies.
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Reverse Graffiti
Practitioner:
Paul 'Moose' Curtis
Date:
Nov 29 2008
Reverse graffiti is form of street art that involves carving into the dirt and dust that surrounds us. Artists subtract from a surface in order to create a negative image within the positive, often quite dark layer of grime.
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Announcing the SIMA 2016 Finalists!
Practitioner:
Social Impact Media Awards (SIMA)
Date:
Jan 12 2016
CELEBRATING STORYTELLERS ON THE FRONT LINES OF TODAY’S GLOBAL ISSUES: 4th SOCIAL IMPACT MEDIA AWARDS (SIMA) FINALISTS ANNOUNCED 35 Documentary Features, Shorts and Impact Videos in the running for the Best of Global Impact Cinema
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Putting a Stop to Supermodel Minnie Mouse
Practitioner:
Health at Every Size, Dances With Fat, Ragen Chastain
Date:
Sep 18 2012
When Disney and Barneys partnered together to create a runway-ready Minnie Mouse, outrage ensued from size and body acceptance activists claiming that the new Minnie Mouse was too skinny. Ragen Chastain, a leader in the Health at Every Size movement, and founder of popular blog "Dances With Fat," jumped on the controversy, and started a change.org petition that garnered over 145,000 signatures.
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Real Beauty Sketches
Practitioner:
Dove
Date:
Apr 1 2013
A social experiment conducted by Dove to highlight and challenge women's perceptions of themselves as they relate to their body image/physical beauty. It addressed the question : Do women see themselves less accurately than strangers do? (See links for video footage)
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H&M Ad-busting
Practitioner:
Daniel Soares
Date:
Jan 1 2014
Artist Daniel Soares pasted Photoshop toolbar stickers on these H&M posters as a nice little reminder that not all is as it seems. Y'all know how Photoshop messes with our perception of beauty, and I think this is a smart little stunt to snap us back into reality when we start to wonder why we never look like the girls on the posters we walk past every day.
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The Best Global Impact Documentaries: 2016 Social Impact Media Awards Winners Announced
Practitioner:
Social Impact Media Awards (SIMA)
Date:
Feb 9 2016
LOS ANGELES, Feb. 9, 2016 /PRNewswire/ -- Documentary aficionados yearning for a truly global look at the year's best films should search no further than the Social Impact Media Awards (SIMA), who announced their 2016 winners this morning.
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Vetements old clothes piles against fast fashion
Practitioner:
Vetements
Date:
Feb 8 2018
Vetements' trademark is for subverting the fashion industry’s ways of doing things. Following its recent return to the runway after a short one season break, designer Demna Gvasalia has unveiled his latest project.
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UK Brandalism Campaign
Practitioner:
Various Artists
Date:
May 12 2014
From Glasgow to Brighton the streets of the UK looked a little different the morning of Monday 5/12/14. In 10 cities around the UK guerrilla install crews have been swapping over 300 ads with art works, creating the largest advertising takeover in world history.
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Whirl-Mart Ritual Resistance
Practitioner:
various activists
Date:
Apr 1 2001
"Whirl-Mart Ritual Resistance is a participatory experiment. It is art and action. It came into being in 2001 as a response to Adbusters magazine’s call for foolish action on the first of April. What began as a single happening in Troy, NY has over the course of a year evolved into a ritual activity that is performed across the U.S., and known around the world.
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Land O Rape Culture Stickers Replace Land O Lakes Butter Packaging
Practitioner:
Recycled Propaganda
Date:
Feb 4 2018
Stickers imitating the Land O Lakes Butter packaging are being placed in grocery stores over the original packaging. The packaging has been altered to say "Land O Rape - Culture" by street artist Recycled Propaganda.
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How Selective Enforcement of Illegal Advertising Laws Punishes Creative Activism
Practitioner:
The Illuminator, Occupy Museums
Date:
Sep 29 2014
The enforcement of city and state law pertaining to graffiti, advertising, and other signage has enormous power to visually shape public space. In New York City, enforcement is heavily skewed to ignore illegal commercial advertising, while simultaneously aggressively targeting graffiti and, in some cases, symbols of dissent.
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Graffiti on Garbage
Practitioner:
Daku
Date:
Apr 10 2014
Delhi- based graffiti artist who goes by the name Daku went around South Delhi, one of the poshest places in the city, and painted on overflowing garbage cans.
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A Night Of Philosophy And Ideas
Practitioner:
various
Date:
Jan 27 2018
"A Night of Philosophy and Ideas is a thinker’s lollapalooza. The free, 12-hour weekend lyceum at the Brooklyn Public Library includes spirited debate, live music, theater, performance art pieces, and film screenings. At any given hour, five or six different events will be taking place simultaneously. Visitors are encouraged to come and go as the spirit moves them.
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