Projects tagged "Advertising & Consumerism"

Attractive & Fat
Practitioner:
Jes Baker
Date:
May 19 2013
Jes Baker is cutting retailer Abercrombie & Fitch down to size. Baker, who blogs under the name "The Militant Baker" and wears a size 22, changed the brand's A&F logo to "Attractive & Fat" in a mock, black-and-white Abercrombie ad to challenge the line's branding efforts.
Dude Protests with a Sign
Practitioner:
Seth Phillips
Date:
Feb 8 2020
From an article in BoredPanda: "If you’ve ever felt like your voice and opinion doesn’t matter in the vast world, then Seth is here to prove you wrong. This New Yorker runs the ‘Dude With Sign’ Instagram account where he uploads photos of himself protesting the strangest, weirdest, most random things. And the best thing is, we can relate to most of what he’s written on his signs.
Kind Coins Pakistan, Kids for Peace School and Peace Centre
Practitioner:
Kids for Peace Global USA and Kids for Peace Pakistan
Date:
Jan 23 2017
Dear Team Please find below the links of the video and detail of Kind Coins Pakistan, Kids for Peace Pakistan School and Peace Centre, hope you will publish it on your website and circulate it at large, your this publication and circulation can change the lives of Pakistani kids and children Kind Coins for Pakistan
Abercrombie and Fat
Practitioner:
Jes Baker
Date:
May 20 2013
Jes Baker, 26, created a campaign called Abercrombie and Fat in response to the CEO of Abercrombie and Fitch. In 2006, the CEO released a statement that his target consumer is the cool, All American kid who has a lot of friends. He continues to say that his business is exclusive and a lot of people do not belong in his clothes.
German Supermarket Removes All Foreign Products For A Day
Practitioner:
Edeka Supermarket
Date:
Aug 19 2017
"A German Supermarket Removed All Foreign Products for a Day to Make a Point About Diversity"
This artist takes the spirit of protest from the streets to the gallery
Practitioner:
Mundano
Date:
Jul 24 2018
"Brazilian artist Mundano is used to spending his time on the road and in the streets, making art as an act of protest. Known for leaving his colorful works of graffiti on walls around the world, Mundano is especially dedicated to issues of environmental and social justice and spotlighting the overlooked work of Brazil’s trash collectors through his Pimp My Carroça campaign.
FTSE - A British Anti-Capitalist Rapper
Practitioner:
FTSE
Date:
Aug 26 2015
"FTSE" is Birmingham-born producer and rapper Sam Manville. As an anti-captialist, he though it would be funny to take the name of the British stock market index (Financial Times and Stock Exchange), but he also jokes the acronym stands for "Fuck The System, Ennit.”
Dismaland
Practitioner:
Banksy
Date:
Aug 22 2015
In August 2015, Weston-Super-Mare - a sleepy seaside town in Somerset, England - suddenly became the top destination for the metropolitan elite, welcoming celebrity guests like Brad Pitt, Jack Black and Mark Ronson. Overnight this quaint town, just 18 miles from Bristol, was transformed by anonymous street artist Banksy when he opened his very own dystopian Disneyland style theme park called ‘Dismaland’.
Break Down
Practitioner:
Michael Landy
Date:
Feb 11 2001
Michael Landy made an inventory of every single thing he owned: every item of furniture, every book, every work of art, every article of clothing and one Saab car. Cataloguing all his possessions took a year to complete and the final list comprised 7,227 items.
Art, Activism, and the City: Illuminating Social Change
Practitioner:
Donkeys
Date:
Mar 13 2025
The creative fusion of art and activism in urban spaces has propelled the British collective Led by Donkeys into the spotlight, garnering millions of views for their interventions on social media. Their critical visual occupations - whether billboard messages during the day or large-scale projections at night - raise a compelling question: which medium holds the greater persuasive power?
The Last Billboard
Practitioner:
Jon Rubin
Date:
Jan 1 2013
The Last Billboard is a 36-foot art installation located in Pittsburgh, Pennsylvania. Created in 2013, it features a steel frame and removable wooden letters that must be arranged by hand. Each month a different artist, activist or individual is invited by creator and curator, Jon Rubin, to come and utilize the billboard space. The participants share messages over this medium in the form of thoughtful questions, esoteric musings, or other visual means.
Benetton 'Unhate' Campaign Ads: White House Issues Statement on Obama Kiss
Practitioner:
United Colors of Benetton
Date:
Nov 17 2011
It seems a lot of powerful people hate Benetton's new 'Unhate' Campaign ads. The recently unveiled images show world leaders like the Pope and U.S. President Barack Obama kissing their perceived enemies. On Thursday, the White House issued a statement condemning Benetton for its provocative campaign.
Inside Out Project
Practitioner:
JR
Date:
Mar 2 2011
After winning the TED Prize on March 2, 2011, the French-artist JR launched the Inside Out Project, in his first TED Talk. Using his own artistic practice as inspiration, this participatory platform helps individuals and communities to make a statement by displaying large-scale black and white portraits in public spaces. Through their “Actions,” communities around the world have sparked collaborations and conversations.
Pop-Up Studio: Kids’ Campaign to Correct History
Practitioner:
Sam Durant and Elisa Harkins, UCLA
Date:
Mar 26 2017
Join other families in reimagining sports team mascots and logos that misrepresent Native American communities. Design a campaign for alternative names with the help of artists Sam Durant and Elisa Harkins, taking inspiration from the exhibition Jimmie Durham: At the Center of the World. Pop-Up Studio Families explore art and create together in lively workshops led by artists. These drop-in programs are designed for ages 5 and up.
Say No To Body Shame
Practitioner:
Mounica Tata
Date:
Aug 18 2020
Mounica Tata launched Doodleodrama as an online journal to improve representation for her body type in mainstream media. “I’ve always been an overweight person and bullied and shamed for the same. Only fairly recently I’ve learned to make my peace with my body. My own journey with my body inspired/continues to inspire me to talk about it.”
Turning powerful stats into art
Practitioner:
Chris Jordan
Date:
Jan 1 2008
Artist Chris Jordan shows us an arresting view of what Western culture looks like. His supersized images picture some almost unimaginable statistics -- like the astonishing number of paper cups we use every single day. https://www.ted.com/talks/chris_jordan_turning_powerful_stats_into_art?r...
Mamas de la Esquina
Practitioner:
AMMAR/Ogilvy & Mather
Date:
Jun 13 2013
Argentina's Sex Workers Get Creative
Occupy Ikea: A great tactic behind a questionable cause.
Practitioner:
Unnamed
Date:
Jan 28 2013
Woman Spent 15 Days And Nights Occupying IKEA A woman, with the help of Portuguese creative agency TBWA Lisboa, went on 'protest' at an IKEA store in Portugal. Called ‘Occupy IKEA’, the movement was to urge IKEA to set up a store in Madeira. The woman spent 15 days and nights living in IKEA, setting up a live blog and a reality TV show about her days of protesting in the store.
Soviet Army Monument - REDUX
Practitioner:
various activists
Date:
Feb 23 2014
Since the beginning of Bulgaria's transition to democracy, the monument’s meaning and future has been the subject of heated debates. Opponents to the monument aren’t happy about the presence of such a dominating foreign army monument in the country that is situated higher and more central than national symbols. In recent years, the monument has turned into a canvas for anonymous political statements on multiple occasions.
The Scarecrow
Practitioner:
Chipotle
Date:
Sep 4 2013
Fast-casual chain Chipotle Mexican Grill added some spice to its long-running "Food With Integrity" sustainable farming campaign by teaming with Academy Award-winning design firm Moonbot Studios for The Scarecrow, an animated short film and accompanying mobile game created to increase consumer awareness of animal confinement, synthetic growth hormones, toxic pesticides and other fixtures of industrial food production.
SWORN OATH
Practitioner:
Patrick Henderson
Date:
Apr 25 2018
Fuck. Damn. Shit. Ass. Everybody curses. Don’t say you don’t. Everyone does it when they’re mad, upset, happy, or excited. It’s human nature. Is it that the words are sinful? Offensive? Violent? Nobody really knows but we as a society do not like them in the slightest. People associate cursing with a stigma of being uneducated, uncultured, and lazy. But boiled down, language is one of the strongest tools and assets that we have. Language is power.
Brandalism: Street Artists' 600 Ad Takeovers in Paris Protest the COP21 Climate Conference
Practitioner:
The Brandalism Project
Date:
Dec 1 2015
In a massive act of ‘brand vandalism’ just two days before the launch of the UN COP21 Climate Conference, 600 anti-advertisement posters have been installed in outdoor media spaces throughout the streets of Paris. The posters display artwork from over 80 artists from 19 different countries, including big names such as Banksy-collaborator Paul Insect, Alex One, Know Hope, Escif, Cleon Peterson, Hyuro, Jimmy Cauty, Ron English and many others.
'Pharma - Greed - Kills'
Practitioner:
ACT UP, london
Date:
Apr 2 2016
April 2nd, 2016, organized by members of the Aids Coalition to Unleash Power faction in London, five activists stormed London's Gilead Pharmaceutical offices and frantically disrobed to reveal painted backs spelling out the word 'Greed." About 30 other activists rallied outside the building.
#wakandathevote
Practitioner:
The Movement for Black Lives
Date:
Feb 18 2018
The Movement for Black Lives recognized a great opportunity to register a whole lot of people to vote: the opening weekend of Black Panther. According to activist Kayla Reed, the campaign has already inspired similar drives all over the country.
Street Advertising Takeover - Artist turns billboards into democratic spaces
Practitioner:
Jordan Seiler
Date:
Apr 3 2016
"Two weekends ago, a loose network of these artists and activists, under the name Subvertisers International, launched their first global effort to reclaim our shared public environment from its monopolization by commercial media. The demand was not for better or more truthful advertising, but to imagine what a city would look like when the stories we told ourselves in public space reflected a democratic voice.

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