Projects tagged "Advertising & Consumerism"

Graffiti on Garbage
Practitioner:
Daku
Date:
Apr 10 2014
Delhi- based graffiti artist who goes by the name Daku went around South Delhi, one of the poshest places in the city, and painted on overflowing garbage cans.
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Real Beauty Sketches
Practitioner:
Dove
Date:
Apr 14 2013
Dove's "Real Beauty Sketches" campaign is the new face of viral marketing success. The uplifting promotional video generated record-breaking online interest, yielding more than 114 million views the first month. This was thanks in part to the Unilever brand's efforts to spread its message worldwide: Dove uploaded the video in 25 languages to 33 of its official YouTube channels, reaching consumers in more than 110 countries.
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Joey Skaggs: novelty silliness and well-packaged rebellion
Practitioner:
Joey Skaggs
Date:
May 9 2013
In July 1976, prankster and satirist Joey Skaggs, calling himself Giuseppe Scaggoli, appeared before a rabid crowd, dressed in sharp-lapeled finery. He had some unfortunate news: that day’s planned auction of rock star sperm was cancelled due to a mysterious theft. All he could offer in the way of comfort were his assurances that more donations were to be sought as soon as possible.
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Max Factor 26 billboard improvement campaign launches the Billboard Liberation Front
Practitioner:
Billboard Liberation Front
Date:
Dec 1 1977
For 35 years, the Billboard Liberation Front have been altering public advertisements in San Francisco under the cover of night, strategically changing words or phrases to invert the intended message of corporate sponsors. Considering their guerrilla reclamation of public space an "improvement of outdoor advertising," the BLF regards the advertisers whose billboards they improve as clients, for whom they are performing a vital service.
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Break Down
Practitioner:
Michael Landy
Date:
Jan 1 2001
Artist Michael Landy catalogued, inventoried, and systemically destroyed all of his possessions for the 2001 public installation Break Down, commissioned by British arts organization Artangel. It took him three years just to itemize the 7,227 objects included in the project.
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Viande de Brousse: a Bushmeat Food-Cart Project
Practitioner:
Roger Peet and Ryan Burns
Date:
May 5 2011
This is a project about bushmeat: the hunting of wild meat in the forests of sub-Saharan Africa, for our purposes specifically the Democratic Republic of Congo. This bushmeat food-cart serves up information and interpretations of the
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Occupy Ikea: A great tactic behind a questionable cause.
Practitioner:
Unnamed
Date:
Jan 28 2013
Woman Spent 15 Days And Nights Occupying IKEA A woman, with the help of Portuguese creative agency TBWA Lisboa, went on 'protest' at an IKEA store in Portugal. Called ‘Occupy IKEA’, the movement was to urge IKEA to set up a store in Madeira. The woman spent 15 days and nights living in IKEA, setting up a live blog and a reality TV show about her days of protesting in the store.
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Support Breasts, Not Dictators
Practitioner:
Burma Campaign
Date:
Dec 10 2001
Barbed-wire bra protest over Burma investment 
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[Human Compliance Experiment] ‘The Push’: Netflix Special That Tests Human Compliance Is a Life-or-Death ‘Nathan for You’
Practitioner:
Derren Brown
Date:
Feb 23 2018
https://www.netflix.com/title/80220000http://www.indiewire.com/2018/02/the-push-netflix-review-ending-derren-b... Article from IndieWire by Steve Greene
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Respect The Living Too
Practitioner:
McCann Tirana
Date:
Jun 1 2014
An advertising agency creates a one-time action for traffic safety, then uses documentation to generate awards and free promotion for their company. Did traffic fatalities actually drop after this was done once? Their Press Release doesn't make mention. From McCann's Press Release:
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The Art of Heroin Bags
Practitioner:
VICE
Date:
Mar 28 2012
Heroin sold in the northeast, specifically in New York, Pennsylvania, and New Jersey tends to come in little glassine baggies. The art comes from the individual and unique "stamp" on said baggie sold to a user.
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A Call That Makes Change Approachable
Practitioner:
The Story of Stuff Project
Date:
Jul 11 2012
The Story of Stuff Project launches a new video. What is instructional, educational, and inspirational is a call for all the people in America to exercise their citizenship rather than their right to consume. Here is what Annie Leonard (co-founder and spokes person for the project) has to say about this new film:
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Arcadia Earth
Practitioner:
Valentino Vettori
Date:
Sep 10 2019
At ‘Arcadia Earth,’ Dazzle Illuminates Danger Using augmented reality, virtual reality and installations of light and art, the creators of this pop-up exhibition hope to inspire action on climate change. By Laurel Graeber Oct. 23, 2019 The creators of “Arcadia Earth” want to awaken your conscience. But they also plan to make that guilt trip extraordinarily fun.
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Vetements old clothes piles against fast fashion
Practitioner:
Vetements
Date:
Feb 8 2018
Vetements' trademark is for subverting the fashion industry’s ways of doing things. Following its recent return to the runway after a short one season break, designer Demna Gvasalia has unveiled his latest project.
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One Dress Movement
Practitioner:
Kristy Powell
Date:
Feb 23 2016
For an entire year, Kristy Powell wore the same dress everyday. She completed this act in order to take a stand against the fashion industry and the standards of status quo. She challenged the ideas of fashion, beauty, and our own body. Kristy mirrored this movement off of Sheena Matheiken, who also wore one dress for a year. Unlike Sheena, Kristy wrote of her experience while Sheena took photos.
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Benetton 'Unhate' Campaign Ads: White House Issues Statement on Obama Kiss
Practitioner:
United Colors of Benetton
Date:
Nov 17 2011
It seems a lot of powerful people hate Benetton's new 'Unhate' Campaign ads. The recently unveiled images show world leaders like the Pope and U.S. President Barack Obama kissing their perceived enemies. On Thursday, the White House issued a statement condemning Benetton for its provocative campaign.
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Soviet Army Monument - REDUX
Practitioner:
various activists
Date:
Feb 23 2014
Since the beginning of Bulgaria's transition to democracy, the monument’s meaning and future has been the subject of heated debates. Opponents to the monument aren’t happy about the presence of such a dominating foreign army monument in the country that is situated higher and more central than national symbols. In recent years, the monument has turned into a canvas for anonymous political statements on multiple occasions.
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Piano Stairs - A New Reason for Choosing Staircases
Practitioner:
Wolkswagen
Date:
Feb 11 2013
“Piano Stairs” is an interactive playful musical stairway installation created into the Odenplan underground station of Stockholm to make people use stairs more often than elevator. The project was part of a Wolkswagen initiative called “The fun theory” whose main objective and mission is to “change people’s behaviour for the better by making it fun to do.”
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Real Women
Practitioner:
Dove
Date:
Apr 17 2004
The Dove Campaign for Real Beauty is a worldwide marketing/public relations campaign launched in 2004 that includes advertisements, video, workshops, sleepover events and the publication of a book and the production of a play. The principle behind the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.
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Barbie Liberation Organization
Practitioner:
Barbie Liberation Organization
Date:
Dec 1 2003
New York Times, DAVID FIRESTONE, Published: December 31, 1993 Your son tears the wrapping paper off his fierce new "Talking Duke" G. I. Joe doll and eagerly presses the talk button. Out comes a painfully chirpy voice that sounds astonishingly like Barbie's saying, "Let's go shopping!" Does your son: A) Furiously vaporize the doll with his own phaser rifle? B) Go shopping with Joe?
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When Luxury Stores Decorate Their Riot Barricades With Protest Art
Practitioner:
Various Artists
Date:
Jun 22 2020
Three months ago, when New York government officials ordered nonessential businesses closed to slow the spread of coronavirus, high-end retailers sheathed their stores in plywood barriers, as though readying for civil unrest.
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iPod's Dirty Secrete
Practitioner:
The Neistat Brothers
Date:
Apr 24 2003
The Neistat Brothers first attracted public attention in 2003 with their blatantly critical work, iPod’s Dirty Secret. After being refused a replacement battery for an 18-month old iPod, [they] took to the streets of Manhattan on their bikes to sabotage iPod’s omnipresent advertising.
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Embarassing Plastic Bags
Practitioner:
East West Market
Date:
Jun 1 2019
East West Market in Vancouver, British Columbia have made it clear that they are very concerned about the effect that single use plastic items have on the environment.
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Ms. Marvel Bus Ad Defacement
Practitioner:
Unknown
Date:
Jan 30 2015
Racist adverts promoting hatred against Muslims are currently being run on buses in San Francisco - but someone has started covering them up with anti-hatred messages from Marvel's première Muslim superhero, Ms. Marvel.
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Burkaphilia
Practitioner:
Behnaz Babazadeh
Date:
Jun 1 2012
When Behnaz Babazadeh was young, her family moved from Afghanistan to the US. She loved almost everything about her new home — especially America’s amazing selection of candy — but she also loved wearing her familiar pink-flowered headscarf, which she’d grown used to wearing as part of her school uniform in her old home.
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