Projects tagged "Advertising & Consumerism"

Double Happiness
Practitioner:
Didier Faustino
Date:
Jan 1 2009
Architect Didier Faustino strips a billboard down to its skeleton, repurposes it as a swing set, and names it Double Happiness. This "urban reactivation device" needs to become a world wide phenomenon. Imagine billboard swing sets waiting at every destination. The climb looks worth the view.
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LUSH Launches Massive Campaign to End Shark Slaughter on World Oceans Day
Practitioner:
LUSH Fresh Handmade Cosmetics
Date:
Jun 6 2019
Vegan-friendly cosmetics brand LUSH is launching the “Shark Attack” campaign to save sharks from slaughter on World Oceans Day (June 8). Starting today, LUSH will re-launch its popular vegan Shark Fin Soap online (available in-store starting June 8) and donate 100 percent of the $5.95 sales price to The Rob Stewart Sharkwater Foundation, an organization created to continue the work of late ocean conservationist and filmmaker Rob Stewart.
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The Art of Heroin Bags
Practitioner:
VICE
Date:
Mar 28 2012
Heroin sold in the northeast, specifically in New York, Pennsylvania, and New Jersey tends to come in little glassine baggies. The art comes from the individual and unique "stamp" on said baggie sold to a user.
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Putting a Stop to Supermodel Minnie Mouse
Practitioner:
Health at Every Size, Dances With Fat, Ragen Chastain
Date:
Sep 18 2012
When Disney and Barneys partnered together to create a runway-ready Minnie Mouse, outrage ensued from size and body acceptance activists claiming that the new Minnie Mouse was too skinny. Ragen Chastain, a leader in the Health at Every Size movement, and founder of popular blog "Dances With Fat," jumped on the controversy, and started a change.org petition that garnered over 145,000 signatures.
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Arcadia Earth
Practitioner:
Valentino Vettori
Date:
Sep 10 2019
At ‘Arcadia Earth,’ Dazzle Illuminates Danger Using augmented reality, virtual reality and installations of light and art, the creators of this pop-up exhibition hope to inspire action on climate change. By Laurel Graeber Oct. 23, 2019 The creators of “Arcadia Earth” want to awaken your conscience. But they also plan to make that guilt trip extraordinarily fun.
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A New Kind of Barbie
Practitioner:
Nikolay Lamm
Date:
Mar 6 2014
"Many people have criticized Barbie dolls for their unrealistic proportions, claiming that they give young girls a warped idea of what beauty should be. To tackle this problem, Nikolay Lamm created digital visualizations of a regular-sized “Barbie” doll, hoping to promote realistic beauty standards.
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Reverend Billy and the Stop Shopping Choir
Practitioner:
Reverend Billy
Date:
May 25 1950
Reverend Billy and the Stop Shopping Choir is a New York City based radical performance community, with 50 performing members and a congregation in the thousands. We are wild anti-consumerist gospel shouters and Earth loving urban activists who have worked with communities on four continents defending community, life and imagination. Our Devils over the 15 years of our "church" have remained the same: Consumerism and Militarism.
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Joe Chemo
Practitioner:
Scott Plous via Adbusters
Date:
Jan 1 1996
From http://www.joechemo.org/about.htm
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Joey Skaggs: novelty silliness and well-packaged rebellion
Practitioner:
Joey Skaggs
Date:
May 9 2013
In July 1976, prankster and satirist Joey Skaggs, calling himself Giuseppe Scaggoli, appeared before a rabid crowd, dressed in sharp-lapeled finery. He had some unfortunate news: that day’s planned auction of rock star sperm was cancelled due to a mysterious theft. All he could offer in the way of comfort were his assurances that more donations were to be sought as soon as possible.
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Embarassing Plastic Bags
Practitioner:
East West Market
Date:
Jun 1 2019
East West Market in Vancouver, British Columbia have made it clear that they are very concerned about the effect that single use plastic items have on the environment.
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NYC Street Art Map
Practitioner:
Huffington Post
Date:
Jan 26 2014
Huffington Post put together a digital, interactive map of some of the so-called best and brightest street art collections. Street art is important because it allows artists, usually from the community where the street art is taking place, to interact with the community and bring color/brightness to the environment.
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Land O Rape Culture Stickers Replace Land O Lakes Butter Packaging
Practitioner:
Recycled Propaganda
Date:
Feb 4 2018
Stickers imitating the Land O Lakes Butter packaging are being placed in grocery stores over the original packaging. The packaging has been altered to say "Land O Rape - Culture" by street artist Recycled Propaganda.
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Looping! Finding Your Inner Child in Your Underwear on the Streets
Practitioner:
Matthew Silver, Fritz Donnelley
Date:
Jan 1 2014
What is looping? Somewhere in between art, activism, and wackiness is this liberating experience. Matthew Silver and Fritz Donnelley, two New York City based performance artists got lonely acting silly in their underwear in public. Knowing that there were enough free spirits to join them, they started "Looping" and invited everyone to join them.
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The story behind the strange 8th Ave. subway statues and the cartoons that inspired them
Practitioner:
Tom Otterness
Date:
Apr 17 2004
At the Eighth Avenue subway station, sewer alligators are not an urban legend. Anyone who’s been through the 14th St./Eighth Ave. station has probably seen the bronze gator sculpture — and probably wondered what it means and why it’s there. The underground gators — along with dozens of other whimsical creatures — are part of the permanent art installation housed at the intersection of the A,C,E, and L lines.
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The Scarecrow
Practitioner:
Chipotle
Date:
Sep 4 2013
Fast-casual chain Chipotle Mexican Grill added some spice to its long-running "Food With Integrity" sustainable farming campaign by teaming with Academy Award-winning design firm Moonbot Studios for The Scarecrow, an animated short film and accompanying mobile game created to increase consumer awareness of animal confinement, synthetic growth hormones, toxic pesticides and other fixtures of industrial food production.
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UNLESS
Practitioner:
Stephanie Cardon and others
Date:
Sep 19 2018
UNLESS by Stephanie Cardon is a vibrant floor-to-ceiling installation that fills the main entryway of Boston’s landmark Prudential Center. Commissioned by Boston Properties and curated and produced by Now + There, UNLESS explores sustainability, climate justice, and how taking action together can create positive change.
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Hansel and Gretel (Have Guns)
Practitioner:
National Rifle Association
Date:
Mar 28 2016
The N.R.A. Reimagines Classic Fairy Tales, With Guns. The world of make-believe can be a scary place, but never fear: Thanks to a series of reimagined fairy tales published online by the National Rifle Association, classic characters like Hansel and Gretel are now packing heat.
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Whirl-Mart Ritual Resistance
Practitioner:
various activists
Date:
Apr 1 2001
"Whirl-Mart Ritual Resistance is a participatory experiment. It is art and action. It came into being in 2001 as a response to Adbusters magazine’s call for foolish action on the first of April. What began as a single happening in Troy, NY has over the course of a year evolved into a ritual activity that is performed across the U.S., and known around the world.
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Respect The Living Too
Practitioner:
McCann Tirana
Date:
Jun 1 2014
An advertising agency creates a one-time action for traffic safety, then uses documentation to generate awards and free promotion for their company. Did traffic fatalities actually drop after this was done once? Their Press Release doesn't make mention. From McCann's Press Release:
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Piano Stairs - A New Reason for Choosing Staircases
Practitioner:
Wolkswagen
Date:
Feb 11 2013
“Piano Stairs” is an interactive playful musical stairway installation created into the Odenplan underground station of Stockholm to make people use stairs more often than elevator. The project was part of a Wolkswagen initiative called “The fun theory” whose main objective and mission is to “change people’s behaviour for the better by making it fun to do.”
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Vetements old clothes piles against fast fashion
Practitioner:
Vetements
Date:
Feb 8 2018
Vetements' trademark is for subverting the fashion industry’s ways of doing things. Following its recent return to the runway after a short one season break, designer Demna Gvasalia has unveiled his latest project.
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iPod's Dirty Secrete
Practitioner:
The Neistat Brothers
Date:
Apr 24 2003
The Neistat Brothers first attracted public attention in 2003 with their blatantly critical work, iPod’s Dirty Secret. After being refused a replacement battery for an 18-month old iPod, [they] took to the streets of Manhattan on their bikes to sabotage iPod’s omnipresent advertising.
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Optimistic Realism
Practitioner:
Storms Design
Date:
Apr 20 2018
You get a flat tire. You fail a test. You lose a job. You lose a relationship. It’s so easy to let the struggles of life consume and affect the way we think and react. Broadly, negativity is something that everyone is faced with on a day to day basis. It comes in many forms, and everyone deals with it differently. It seems as though negativity can make it difficult to acknowledge any positive aspect of any situation.
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Real Women
Practitioner:
Dove
Date:
Apr 17 2004
The Dove Campaign for Real Beauty is a worldwide marketing/public relations campaign launched in 2004 that includes advertisements, video, workshops, sleepover events and the publication of a book and the production of a play. The principle behind the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.
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Burkaphilia
Practitioner:
Behnaz Babazadeh
Date:
Jun 1 2012
When Behnaz Babazadeh was young, her family moved from Afghanistan to the US. She loved almost everything about her new home — especially America’s amazing selection of candy — but she also loved wearing her familiar pink-flowered headscarf, which she’d grown used to wearing as part of her school uniform in her old home.
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