Projects tagged "Advertising & Consumerism"

A New Kind of Barbie
Practitioner:
Nikolay Lamm
Date:
Mar 6 2014
"Many people have criticized Barbie dolls for their unrealistic proportions, claiming that they give young girls a warped idea of what beauty should be. To tackle this problem, Nikolay Lamm created digital visualizations of a regular-sized “Barbie” doll, hoping to promote realistic beauty standards.
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Real Beauty Sketches
Practitioner:
Dove
Date:
Apr 1 2013
A social experiment conducted by Dove to highlight and challenge women's perceptions of themselves as they relate to their body image/physical beauty. It addressed the question : Do women see themselves less accurately than strangers do? (See links for video footage)
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Joey Skaggs: novelty silliness and well-packaged rebellion
Practitioner:
Joey Skaggs
Date:
May 9 2013
In July 1976, prankster and satirist Joey Skaggs, calling himself Giuseppe Scaggoli, appeared before a rabid crowd, dressed in sharp-lapeled finery. He had some unfortunate news: that day’s planned auction of rock star sperm was cancelled due to a mysterious theft. All he could offer in the way of comfort were his assurances that more donations were to be sought as soon as possible.
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Poor Little Fish
Practitioner:
Yan Lu
Date:
Apr 4 2012
Is it possible that through affective design we can change our consumer behavior? Yan Lu and his "Little Fish Project" offer a design inspired solution to excess use of water. "As consumption is incalculable, saving is often neglected through daily consumption.
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Real Life Barbie
Practitioner:
Nickolay Lamm
Date:
Jul 4 2013
We have learnt that Barbie’s body is literally unattainable, but in a role reversal, Pennsylvania-based artist Nikolay Lamm shows us what Barbie would look like if she had the body of a real woman. Using the measurements of an average 19-year-old woman, Lamm created a 3D model, which he photographed and compared next to a standard Barbie doll. According to the Daily Mail, it reported that Lamm’s 3D model looked “a lot more natural”.
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This Girl Can
Practitioner:
Sport England
Date:
Dec 15 2015
This Girl Can is a campaign launched by England Sports to encourage women to be active no matter how they do it or how they look. In common culture, the trend is to be fit, active, and toned. Social media is filled with women having "the perfect body", sculpted to perfection in every way. Although being healthy and fit is attainable with hard work and dedication, most women struggle to attain their goals.
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Viande de Brousse: a Bushmeat Food-Cart Project
Practitioner:
Roger Peet and Ryan Burns
Date:
May 5 2011
This is a project about bushmeat: the hunting of wild meat in the forests of sub-Saharan Africa, for our purposes specifically the Democratic Republic of Congo. This bushmeat food-cart serves up information and interpretations of the
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Angered by Unsafe City, Gurgaon Women Call for a ‘Girlcott’
Practitioner:
Gurgaon Girlcott
Date:
Apr 4 2012
India Ink [Blog] The New York Times Global Edition April 4, 2012 By Neha Thirani The women of Gurgaon, angered by the recent incidents of violent crimes against women in the outsourcing boom town, are calling for a “Girlcott.”
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Add-Art
Practitioner:
Steve Lambert, Anti-Advertising Agency
Date:
Apr 3 2013
Add-Art is a free Firefox add-on which replaces advertising on websites with curated art images. Created with the support of Eyebeam, Rhizome, Add-Art releases new art shows every two weeks and strives to feature contemporary artists and curators.
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The Best Global Impact Documentaries: 2016 Social Impact Media Awards Winners Announced
Practitioner:
Social Impact Media Awards (SIMA)
Date:
Feb 9 2016
LOS ANGELES, Feb. 9, 2016 /PRNewswire/ -- Documentary aficionados yearning for a truly global look at the year's best films should search no further than the Social Impact Media Awards (SIMA), who announced their 2016 winners this morning.
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Hansel and Gretel (Have Guns)
Practitioner:
National Rifle Association
Date:
Mar 28 2016
The N.R.A. Reimagines Classic Fairy Tales, With Guns. The world of make-believe can be a scary place, but never fear: Thanks to a series of reimagined fairy tales published online by the National Rifle Association, classic characters like Hansel and Gretel are now packing heat.
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Soviet Army Monument - REDUX
Practitioner:
various activists
Date:
Feb 23 2014
Since the beginning of Bulgaria's transition to democracy, the monument’s meaning and future has been the subject of heated debates. Opponents to the monument aren’t happy about the presence of such a dominating foreign army monument in the country that is situated higher and more central than national symbols. In recent years, the monument has turned into a canvas for anonymous political statements on multiple occasions.
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Happy Hippie
Practitioner:
Miley Cyrus
Date:
May 1 2014
Happy Hippie Foundation was created by American singer Miley Cyrus in 2014. The organization based out of Los Angeles is an initiative geared toward ending abuse, intolerance, and discrimination facing LGBTQ youth - often leading to homelessness. By using her visual and vocal artistry to raise awareness concerning homelessness and AIDS prevention, Cyrus is able to set an example and create lasting influence.
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The Art of Heroin Bags
Practitioner:
VICE
Date:
Mar 28 2012
Heroin sold in the northeast, specifically in New York, Pennsylvania, and New Jersey tends to come in little glassine baggies. The art comes from the individual and unique "stamp" on said baggie sold to a user.
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Occupy Ikea: A great tactic behind a questionable cause.
Practitioner:
Unnamed
Date:
Jan 28 2013
Woman Spent 15 Days And Nights Occupying IKEA A woman, with the help of Portuguese creative agency TBWA Lisboa, went on 'protest' at an IKEA store in Portugal. Called ‘Occupy IKEA’, the movement was to urge IKEA to set up a store in Madeira. The woman spent 15 days and nights living in IKEA, setting up a live blog and a reality TV show about her days of protesting in the store.
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Abercrombie and Fat
Practitioner:
Jes Baker
Date:
May 20 2013
Jes Baker, 26, created a campaign called Abercrombie and Fat in response to the CEO of Abercrombie and Fitch. In 2006, the CEO released a statement that his target consumer is the cool, All American kid who has a lot of friends. He continues to say that his business is exclusive and a lot of people do not belong in his clothes.
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Kind Coins Pakistan, Kids for Peace School and Peace Centre
Practitioner:
Kids for Peace Global USA and Kids for Peace Pakistan
Date:
Jan 23 2017
Dear Team Please find below the links of the video and detail of Kind Coins Pakistan, Kids for Peace Pakistan School and Peace Centre, hope you will publish it on your website and circulate it at large, your this publication and circulation can change the lives of Pakistani kids and children Kind Coins for Pakistan
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Announcing the SIMA 2016 Finalists!
Practitioner:
Social Impact Media Awards (SIMA)
Date:
Jan 12 2016
CELEBRATING STORYTELLERS ON THE FRONT LINES OF TODAY’S GLOBAL ISSUES: 4th SOCIAL IMPACT MEDIA AWARDS (SIMA) FINALISTS ANNOUNCED 35 Documentary Features, Shorts and Impact Videos in the running for the Best of Global Impact Cinema
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One Dress Protest
Practitioner:
Kristy Powell
Date:
Jan 3 2011
Independent blogger, Kristy Powell, decided to begin a digital action, beginning on January 3rd, 2011 and ending on January 3rd, 2012, where she would wear one dress for an entire year to call attention to the politics of fashion's dominance over our quotidian lives and relationships with our own bodies.
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Real Beauty Sketches
Practitioner:
Dove
Date:
Apr 14 2013
Dove's "Real Beauty Sketches" campaign is the new face of viral marketing success. The uplifting promotional video generated record-breaking online interest, yielding more than 114 million views the first month. This was thanks in part to the Unilever brand's efforts to spread its message worldwide: Dove uploaded the video in 25 languages to 33 of its official YouTube channels, reaching consumers in more than 110 countries.
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Break Down
Practitioner:
Michael Landy
Date:
Jan 1 2001
Artist Michael Landy catalogued, inventoried, and systemically destroyed all of his possessions for the 2001 public installation Break Down, commissioned by British arts organization Artangel. It took him three years just to itemize the 7,227 objects included in the project.
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Sweatshop A Dark Comedic Game on Offshore Manafacturing
Practitioner:
Channel 4 Education and Littleloud
Date:
Jul 17 2011
From the Games for Change website:
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activists culture jam anti-Muslim ads in NYC subways
Practitioner:
New York Activists
Date:
Jan 11 2013
New York activists responded to a recent anti-Muslim subway campaign by plastering stickers over ads depicting the World Trade Center in flames, juxtaposed with text quoting the Koran. The day-glow orange and yellow stickers warn "Caution: This is war propaganda. You're the target". The ads were paid for by the American Freedom Defense Initiative, led by notorious anti-Muslim crusader Pamela Geller, reportedly costing $70,000.
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EXCLUSIVE VIDEO: Activist busted after defacing anti-Islam ad in Times Sq. station
Practitioner:
Mona Eltahawy
Date:
Sep 26 2012
An Egyptian-born activist was arrested yesterday for spray-painting subway billboards that call enemies of Israel “savages” — amid a wave of vandalism unleashed on the inflammatory ads, which have divided the city. Mona Eltahawy, a self-described “liberal Muslim,” strolled up to one of the signs at the crowded 1/2/3 train mezzanine at the Times Square station and sprayed pink paint on the ads.
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Piano Stairs - A New Reason for Choosing Staircases
Practitioner:
Wolkswagen
Date:
Feb 11 2013
“Piano Stairs” is an interactive playful musical stairway installation created into the Odenplan underground station of Stockholm to make people use stairs more often than elevator. The project was part of a Wolkswagen initiative called “The fun theory” whose main objective and mission is to “change people’s behaviour for the better by making it fun to do.”
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