Projects tagged "Advertising & Consumerism"

Sweatshop A Dark Comedic Game on Offshore Manafacturing
Practitioner:
Channel 4 Education and Littleloud
Date:
Jul 17 2011
From the Games for Change website:
Supercopy LaCoste
Practitioner:
SUPERFLEX
Date:
Mar 30 2002
By adding screen print with the wording ‘SUPERCOPY’ on to copies of LaCoste polo shirts bought at a street market in Thailand SUPERFLEX turns a copy product into a Supercopy – a new original. As a result, LaCoste took legal action against SUPERFLEX.
Rolezinho Pretoi/Black Stroll
Practitioner:
Coletivo Preto and the Grupo Emú
Date:
Feb 28 2018
“How different. Exotic,” commented one women as she watched a group of almost 50 people — mostly young and black, many wearing bright fabrics with African designs — stroll through the Shopping Leblon mall.
Angered by Unsafe City, Gurgaon Women Call for a ‘Girlcott’
Practitioner:
Gurgaon Girlcott
Date:
Apr 4 2012
India Ink [Blog] The New York Times Global Edition April 4, 2012 By Neha Thirani The women of Gurgaon, angered by the recent incidents of violent crimes against women in the outsourcing boom town, are calling for a “Girlcott.”
This Girl Can
Practitioner:
Sport England
Date:
Dec 15 2015
This Girl Can is a campaign launched by England Sports to encourage women to be active no matter how they do it or how they look. In common culture, the trend is to be fit, active, and toned. Social media is filled with women having "the perfect body", sculpted to perfection in every way. Although being healthy and fit is attainable with hard work and dedication, most women struggle to attain their goals.
Occupy Ikea: A great tactic behind a questionable cause.
Practitioner:
Unnamed
Date:
Jan 28 2013
Woman Spent 15 Days And Nights Occupying IKEA A woman, with the help of Portuguese creative agency TBWA Lisboa, went on 'protest' at an IKEA store in Portugal. Called ‘Occupy IKEA’, the movement was to urge IKEA to set up a store in Madeira. The woman spent 15 days and nights living in IKEA, setting up a live blog and a reality TV show about her days of protesting in the store.
Shmoogle
Practitioner:
Missdata
Date:
Jan 1 2005
Shmoogle is a Google randomiser. When you type your query into Shmoogle, you get Google's results but in random order. In one click Shmoogle instantly neutralizes the PageRank hierarchy and the whole SEO industry induced by it. Missdata, questions the implications and significance of the digital paradigm in which we live. She proposes different alternatives to daily digital tools.
Brinco
Practitioner:
Judith Werthein
Date:
Jan 11 2005
Creative Time, Social Practice Archive: Brinco is an art project, product, and intervention created by the Argentinean artist Judith Werthein for the 2005 inSITE Biennial held on the border of Tijuana and San Diego. Brinco—Spanish for "jump"—is a specially designed shoe the artist created for illegal migrant workers and immigrants who navigate the border region at night.
Whirl-Mart Ritual Resistance
Practitioner:
various activists
Date:
Apr 1 2001
"Whirl-Mart Ritual Resistance is a participatory experiment. It is art and action. It came into being in 2001 as a response to Adbusters magazine’s call for foolish action on the first of April. What began as a single happening in Troy, NY has over the course of a year evolved into a ritual activity that is performed across the U.S., and known around the world.
Piano Stairs - A New Reason for Choosing Staircases
Practitioner:
Wolkswagen
Date:
Feb 11 2013
“Piano Stairs” is an interactive playful musical stairway installation created into the Odenplan underground station of Stockholm to make people use stairs more often than elevator. The project was part of a Wolkswagen initiative called “The fun theory” whose main objective and mission is to “change people’s behaviour for the better by making it fun to do.”
A Presidential Parody
Practitioner:
A Presidential Parody, Maia Lorian, Abe Lincoln Jr.
Date:
Nov 19 2018
NEW YORK, Ny., Nov 19, 2018 - Two artists, Actress/Creator/Native New Yorker Maia Lorian and collaborator veteran NYC Street Artist Abe Lincoln Jr. bring to you “A Presidential Parody.” In a nation that seems to place higher value on the American dollar over the American life, the artists felt it was time to release an ad campaign that reflects Trump’s “all American” values.
Dismaland
Practitioner:
Banksy
Date:
Aug 20 2015
“He describes it as a “family theme park unsuitable for small children” – and with the Grim Reaper whooping it up on the dodgems and Cinderella horribly mangled in a pumpkin carriage crash, it is easy to see why. Banksy’s new show, Dismaland, which opened on Thursday on the Weston-super-Mare seafront, is sometimes hilarious, sometimes eye-opening and occasionally breathtakingly shocking.
How Song Dong's "Waste Not" Elicited Much Sympathy
Practitioner:
Song Dong, Zhao Xiangyuan(Song Dong's mother)
Date:
Jan 1 2005
Song Dong's Waste Not consisted of a single installation comprising over 10,000 commonplace, domestic items of daily life that had been used and amassed by the artist’s mother (Zhao Xiangyuan) over fifty years.
How Détournement Was Used as a Weapon in 15-M Protests
Practitioner:
Date:
May 15 2011
Just over a decade ago on May 15, 2011, a wave of social outrage began as the Spanish people collectively decided that they had had enough of the corruption, cuts, and inequalities affecting their country.
Viande de Brousse: a Bushmeat Food-Cart Project
Practitioner:
Roger Peet and Ryan Burns
Date:
May 5 2011
This is a project about bushmeat: the hunting of wild meat in the forests of sub-Saharan Africa, for our purposes specifically the Democratic Republic of Congo. This bushmeat food-cart serves up information and interpretations of the
Inside Out Project
Practitioner:
JR
Date:
Mar 2 2011
After winning the TED Prize on March 2, 2011, the French-artist JR launched the Inside Out Project, in his first TED Talk. Using his own artistic practice as inspiration, this participatory platform helps individuals and communities to make a statement by displaying large-scale black and white portraits in public spaces. Through their “Actions,” communities around the world have sparked collaborations and conversations.
The Art of Heroin Bags
Practitioner:
VICE
Date:
Mar 28 2012
Heroin sold in the northeast, specifically in New York, Pennsylvania, and New Jersey tends to come in little glassine baggies. The art comes from the individual and unique "stamp" on said baggie sold to a user.
Reverend Billy and the Stop Shopping Choir
Practitioner:
Reverend Billy
Date:
May 25 1950
Reverend Billy and the Stop Shopping Choir is a New York City based radical performance community, with 50 performing members and a congregation in the thousands. We are wild anti-consumerist gospel shouters and Earth loving urban activists who have worked with communities on four continents defending community, life and imagination. Our Devils over the 15 years of our "church" have remained the same: Consumerism and Militarism.
Mind Over Media
Practitioner:
Media Education Lab
Date:
Nov 1 2017
Mind Over Media is a crowdsourced educational platform that contains diverse examples of contemporary propaganda on a wide range of social, political, economic and environmental topics.
Ms. Marvel Bus Ad Defacement
Practitioner:
Unknown
Date:
Jan 30 2015
Racist adverts promoting hatred against Muslims are currently being run on buses in San Francisco - but someone has started covering them up with anti-hatred messages from Marvel's première Muslim superhero, Ms. Marvel.
Real Women
Practitioner:
Dove
Date:
Apr 17 2004
The Dove Campaign for Real Beauty is a worldwide marketing/public relations campaign launched in 2004 that includes advertisements, video, workshops, sleepover events and the publication of a book and the production of a play. The principle behind the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.
Emoj:,conned
Practitioner:
Peter Sather
Date:
Apr 27 2018
About a year ago my girlfriend moved to Japan to teach English in Tokyo for two years. (Don’t worry, this isn’t a sob story.) Having spent the greater part of our relationship physically separated, thought it was a challenge we felt prepared for. Like any other self-respecting relationship, we constantly exchange obtuse pop culture references and niche anime memes thanks to text and wifi.
Max Factor 26 billboard improvement campaign launches the Billboard Liberation Front
Practitioner:
Billboard Liberation Front
Date:
Dec 1 1977
For 35 years, the Billboard Liberation Front have been altering public advertisements in San Francisco under the cover of night, strategically changing words or phrases to invert the intended message of corporate sponsors. Considering their guerrilla reclamation of public space an "improvement of outdoor advertising," the BLF regards the advertisers whose billboards they improve as clients, for whom they are performing a vital service.
Mamas de la Esquina
Practitioner:
AMMAR/Ogilvy & Mather
Date:
Jun 13 2013
Argentina's Sex Workers Get Creative
Television Commercial for Communism
Practitioner:
TBWA \ Viet Nam
Date:
Jan 1 2011
Imagine for a brief moment, that the world’s last five remaining communist countries decided to unite forces and hire the world’s top advertising agencies to re-brand and create a resurgence in the ideologies of Communism?

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