Supercopy LaCoste Favorite 

Practitioner: 

Date: 

Mar 30 2002

Location: 

Copenhagen

By adding screen print with the wording ‘SUPERCOPY’ on to copies of LaCoste polo shirts bought at a street market in Thailand SUPERFLEX turns a copy product into a Supercopy – a new original. As a result, LaCoste took legal action against SUPERFLEX.

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