Joe Chemo Favorite 



Jan 1 1996




Although Joe Chemo may seem like a joke, there's nothing funny about chemotherapy. This web site is dedicated to chemo patients and their family members, with the hope that it will reduce the number of people who smoke and need chemotherapy (see Site Credits and Awards for further details on the web site).
Joe Chemo was developed as an antismoking character by Scott Plous, a Wesleyan University psychology professor, after his father nearly died from smoking. The idea was to present a more honest image of smoking than the Joe Camel character used by R. J. Reynolds.

The first image of Joe Chemo ran in the Winter, 1996, issue of Adbusters magazine. Since that time, Joe Chemo has appeared in or been mentioned by the Associated Press, Time, Newsweek, the Washington Post, the Wall Street Journal, the Los Angeles Times, Business Week, AdWeek, ABC and NBC television news, PBS, and other media outlets.

In addition, the Washington State Department of Health has distributed 10,000 Joe Chemo posters to public schools, the National Council on Alcohol and Drug Abuse in Colorado has given away hundreds of Joe Chemo t-shirts, and Joe Chemo has appeared on billboards in several cities. For information on posters, billboards, and other materials, please email or call Adbusters at 604-736-9401 (bulk discounts available). For T-shirt orders of 12 or more, email or call Northern Sun Merchandise at 800-258-8579 (sorry, t-shirts are not available in smaller orders). You are also welcome to download a free copy of the Joe Chemo Screensaver for your computer.

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