Projects tagged "advertising"

Habla, pueblo, habla: Advertising techniques for (a sort of) political change
Practitioner:
Radiotelevisión Española
Date:
Dec 15 1976
On Wednesday, December 15th 1976, a referendum was held in Spain. The question was to pass or not to pass the Ley para la Reforma Política (Political Reform Act). This Act was the legal instrument that allowed Spain to transition between Francisco Franco’s dictatorship to a democratic constitutional regime, a parliamentary monarchy.
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Dove Real Beauty Campaign
Practitioner:
Dove
Date:
Apr 6 2014
The Photoshop action — a downloadable file that applies an action with a single click — is aimed at art directors who may be creating such ads. The action, which was disseminated on Reddit and other places where Dove thought such art directors might visit, promised to add a skin glow effect, but actually reverted the image to its original state.
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Calling Big Brands of Soda
Practitioner:
GreenPeaceUSA
Date:
Apr 5 2021
"This is the video that Coca-Cola, PepsiCo, and Nestlé don’t want you to see. The big brands want you to believe they are taking steps to reduce single-use plastic BUT they are actually working hand in hand with the fossil fuel industry to produce even MORE! Watch now to learn that the actual “Story of the Bottle” has devastating effects on our health, planet, and communities!
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Secret Anti-Abuse Message That Only Kids Can See
Practitioner:
Aid to Children and Adolescents at Risk Foundation, or ANAR
Date:
May 4 2013
Spanish organization the ANAR Foundation (Aid to Children and Adolescents at Risk) releases a campaign that takes advantage of the process of lenticular printing to send an offer of help to abused children without alerting their abusers, even if they’re walking together. Lenticular printing is a process that allows for different photos to be seen depending on the angle the image is viewed from.
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Sao Paulo goes completely ad-free with Clean City Law
Practitioner:
Mayor Gilberto Kassab
Date:
Sep 1 2006
Mayor Gilberto Kassab passed a Clean City Law that banned all public advertising in Sao Paulo, one of the world's most populous cities. The mayor gained the support of the city's elites in pressing the law as an anti-pollution measure targeting "visual pollution". The city was quickly stripped of its ubiquitous billboards, signs, graffiti and other public ads.
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Secret Anti-Abuse Advertisement
Practitioner:
Aid to Children and Adolescents at Risk Foundation
Date:
May 12 2013
In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called the Aid to Children and Adolescents at Risk Foundation, or ANAR for short, created an ad that displays a different message for adults and children at the same time.
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Joe Chemo
Practitioner:
Scott Plous via Adbusters
Date:
Jan 1 1996
From http://www.joechemo.org/about.htm
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Always 'Like a Girl' Says the Female Emojis Are Terrible
Practitioner:
Aways
Date:
Mar 2 2016
Most brands have expressed eternal love for emojis in recent years, as they try to talk the talk of young people today. Not so fast, says Always' "Like a Girl" campaign, which points out in a new ad that the images of women in the standard Unicode emoji set are woefully stereotypical.
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