Dove Real Beauty Campaign 2 Favorite 



Apr 6 2014



The Photoshop action — a downloadable file that applies an action with a single click — is aimed at art directors who may be creating such ads. The action, which was disseminated on Reddit and other places where Dove thought such art directors might visit, promised to add a skin glow effect, but actually reverted the image to its original state.

The brand, which is owned by Unilever, did not disclose how many people have downloaded the action. The Reddit post, which was submitted about a week ago, didn't get any responses so far.

"Real Beauty," which won the Grand Prix at Cannes in 2007, celebrates imperfect and aged bodies of women whom the brand argues are just as beautiful, if not more so, than the pristine images of women usually displayed in such advertising. However, the brand has dealt with its own allegations of Photoshop abuse: In 2008, artist Pascal Dangin told The New Yorker that the "Real Beauty" campaign was itself retouched. Unilever has also been accused of having things both ways since it also markets Axe, a brand whose long-running ad campaign features women fitting a more traditional mold of beauty advertising.

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