The humorously critical project offered people an opportunity to compare themselves to the supermodel silhouette: face to face in the imaginary impression of a mirror, or at real physical scale.
The idea was born out of a serious concern with the publicized woman's body - our social obsession with thin ideals - that falls nowhere close to average or, for the majority of the population, healthy.
The Photoshop action — a downloadable file that applies an action with a single click — is aimed at art directors who may be creating such ads. The action, which was disseminated on Reddit and other places where Dove thought such art directors might visit, promised to add a skin glow effect, but actually reverted the image to its original state.
"Many people have criticized Barbie dolls for their unrealistic proportions, claiming that they give young girls a warped idea of what beauty should be. To tackle this problem, Nikolay Lamm created digital visualizations of a regular-sized “Barbie” doll, hoping to promote realistic beauty standards.
For those of you unfamiliar with the wonderful Worth1000, it’s a website that hosts creative contests of all kinds, most notably for photoshoppers who are outstanding at what they do. Hell, just look at the first question on the site’s FAQ list and you’ll have a basic idea of how good some of these people are at making terrific photoshops.
When Disney and Barneys partnered together to create a runway-ready Minnie Mouse, outrage ensued from size and body acceptance activists claiming that the new Minnie Mouse was too skinny. Ragen Chastain, a leader in the Health at Every Size movement, and founder of popular blog "Dances With Fat," jumped on the controversy, and started a change.org petition that garnered over 145,000 signatures.
Jes Baker is cutting retailer Abercrombie & Fitch down to size. Baker, who blogs under the name "The Militant Baker" and wears a size 22, changed the brand's A&F logo to "Attractive & Fat" in a mock, black-and-white Abercrombie ad to challenge the line's branding efforts.