"What I Couldn't Say in Public" transforms individual secrets into a public, anonymous spectacle.
While origins and exact location of the "What I Couldn't Say in Public" project are unknown, awareness about the project has grown over the micro-blogging platform of Tumblr. Amassing over 132,480 notes on the website, this practice may have possibly inspired others to imitate the same or similar projects in different locations.
The Photoshop action — a downloadable file that applies an action with a single click — is aimed at art directors who may be creating such ads. The action, which was disseminated on Reddit and other places where Dove thought such art directors might visit, promised to add a skin glow effect, but actually reverted the image to its original state.