By adding screen print with the wording ‘SUPERCOPY’ on to copies of LaCoste polo shirts bought at a street market in Thailand SUPERFLEX turns a copy product into a Supercopy – a new original. As a result, LaCoste took legal action against SUPERFLEX.
As the No. 59 bus hurtled down Ratchadamnoen Klang road in Bangkok's Old Town, its passengers diverted their attention from the intense midday heat to a small crowd on the concrete below. About 25 people were marching and chanting, photographers scuttling in front of them.