Projects tagged "Advertising & Consumerism"

A Call That Makes Change Approachable
Practitioner:
The Story of Stuff Project
Date:
Jul 11 2012
The Story of Stuff Project launches a new video. What is instructional, educational, and inspirational is a call for all the people in America to exercise their citizenship rather than their right to consume. Here is what Annie Leonard (co-founder and spokes person for the project) has to say about this new film:
How Détournement Was Used as a Weapon in 15-M Protests
Practitioner:
Date:
May 15 2011
Just over a decade ago on May 15, 2011, a wave of social outrage began as the Spanish people collectively decided that they had had enough of the corruption, cuts, and inequalities affecting their country.
Real Beauty Sketches
Practitioner:
Dove
Date:
Apr 14 2013
Dove's "Real Beauty Sketches" campaign is the new face of viral marketing success. The uplifting promotional video generated record-breaking online interest, yielding more than 114 million views the first month. This was thanks in part to the Unilever brand's efforts to spread its message worldwide: Dove uploaded the video in 25 languages to 33 of its official YouTube channels, reaching consumers in more than 110 countries.

Pages