Poor Little Fish Favorite 

Is it possible that through affective design we can change our consumer behavior? Yan Lu and his "Little Fish Project" offer a design inspired solution to excess use of water. "As consumption is incalculable, saving is often neglected through daily consumption. Rather than forcing people to consume less, thus depressing the using experience, Poor Little Fish basin offers an emotional way to persuade consumers to think about saving water, by making consumption tangible." (Yan lu) Maybe we can save the fish, and ourselves, through clever and practical activist designs.