An advertising agency creates a one-time action for traffic safety, then uses documentation to generate awards and free promotion for their company. Did traffic fatalities actually drop after this was done once? Their Press Release doesn't make mention.
From McCann's Press Release:
Today over 40 people gathered at the Ministry for Internal Affairs in the centre of Tirana, the capital of Albania. The issue is Tirana's drinking water, which is not clean, unreliable as it comes out of the tap only a few hours a day and that sewage systems continue to pollute the water sources.