An advertising agency creates a one-time action for traffic safety, then uses documentation to generate awards and free promotion for their company. Did traffic fatalities actually drop after this was done once? Their Press Release doesn't make mention.
From McCann's Press Release:
Today over 40 people gathered at the Ministry for Internal Affairs in the centre of Tirana, the capital of Albania. The issue is Tirana's drinking water, which is not clean, unreliable as it comes out of the tap only a few hours a day and that sewage systems continue to pollute the water sources.
On the International Day of Education with students we have organized that creative action to ironizing the phenomenon of corruption in education.
We founded “University of Corrupted Sciences” as a symbol of all the issues that have characterized the education system in our transition years.