"Y’en a Marre (“We're Fed Up") first emerged in 2011 as a grassroots campaign against injustice and inequality in Senegal. Spearheaded by the hip hop group Keur Gui Crew in response to local power outages, the nascent protest movement went on to mobilize against the controversial bid by Senegalese president Abdoulaye Wade to remain in office for a third term.
Dressed head to toe in plastic, Modou Fall is a familiar sight in Dakar. But however playful his costume, his goal couldn’t be more serious: ridding the capital of the scourge of plastic bags.