HeForShe is a solidarity campaign for gender equality initiated by UN Women. Its goal is to engage men and boys as agents of change for the achievement of gender equality and women’s rights, by encouraging them to take action against negative inequalities faced by women and girls.
Both the Michelle Obama, the First Lady of the United States of America, and David Cameron, the Prime Minister of the UK, have been photographed holding signs with this hashtag in support of the still missing, kidnapped Nigerian girls.