Since summer 2011, FARM’s activists have been paying people $1 each to watch a 4-minute video depicting the inherent cruelties of raising animals for food. This tactic, known as “pay-per-view,” has led 80% of participants to reduce meat consumption, sparing tens of thousands of animals from abuse and slaughter.
Hundreds of protesters temporarily took over the main foyer at Sacramento City Hall on Tuesday evening to protest the death of Stephon Clark, who was fatally shot by two Sacramento police officers last week in his grandmother’s backyard while they investigated a vandalism complaint.