Troy, Michigan couldn't afford to keep its library open, so it scheduled a vote for a tax increase. A strong anti-tax group waged a dominating campaign against it. Posing as a political group, an outside advertising agency posted signs around town that said, "Vote to close Troy library Aug 2, book burning party Aug 5." We invited everyone to our Facebook page, adding Twitter, Foursquare, want ads, flyers and more to drive engagement.
"Whirl-Mart Ritual Resistance is a participatory experiment. It is art and action. It came into being in 2001 as a response to Adbusters magazine’s call for foolish action on the first of April. What began as a single happening in Troy, NY has over the course of a year evolved into a ritual activity that is performed across the U.S., and known around the world.