Whether or not they follow politics, it’s fair to assume most people don’t actually read electoral programs. Podemos, Spain’s growing leftwing party, which got nearly 21% of the votes in last year’s elections, doesn’t think that’s good, so it adopted an unusual marketing approach to tackle that problem: it printed the program as an Ikea catalogue (pdf, link in Spanish).
Marcel Duchamp, father of the readymade, forced the world to consider mundane things as significant objects, worthy of greater-than-average contemplation — yet his bicycle wheel, shovel, and urinal didn’t come freighted with all that much history.