The Spanish 15M/INDIGNADOS social movement represents a citizen break-up with the current political system while proposing an alternative one, creatively transforming the prevailing participation and action patterns in its society.
"If you want something different, do something really different."
And they did it!
Spain, January 1st 2013, an anonymous device was launched through the networks combining a communication guerrilla with a political-electoral aesthetic. The video used for take-off went viral receiving 200.000 visits in 48h: https://youtu.be/90deuJiQfTw