"If you want something different, do something really different."
And they did it!
Spain, January 1st 2013, an anonymous device was launched through the networks combining a communication guerrilla with a political-electoral aesthetic. The video used for take-off went viral receiving 200.000 visits in 48h: https://youtu.be/90deuJiQfTw
The Spanish 15M/INDIGNADOS social movement represents a citizen break-up with the current political system while proposing an alternative one, creatively transforming the prevailing participation and action patterns in its society.