The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, was an activity involving the pouring of a bucket of ice water over a person's head, either by another person or self-administered, to promote awareness of the disease amyotrophic lateral sclerosis (ALS, also known as motor neuron disease and in the U.S. as Lou Gehrig's disease) and encourage donations to research.
Sojo Studios, a new entertainment company, made plenty of headlines this week with its first social game, WeTopia. The studio is gaining plenty of attention with news of its $8 million arsenal, a roster of partnerships with non-profits like Save the Children, Children’s Health Fund and buildOn, consumer brand advertisers, and Ellen DeGeneres as one its business investors and partners.