"The Uni Project aims to do one thing and do it well: temporarily
transform almost any available urban space into a public reading room
and venue for learning. We start with the conviction that books and
learning should be prominent, accessible, and part of what we expect at
street-level in our cities." (From site.)
The Guerrilla Girls tactic was well thought-out and was effective in creating a spectacle to draw attention to the issue at hand, which is the lack of female representation in the museum. Where I think the campaign has some drawbacks is in the actual message on the billboard. The rhetorical and ironic message is subtle and really only reaches those who are privy to the art world and/ or the museum.
"Since March 2011, the artist Tim Devin has been putting broadsides (small posters) up around the Boston area.
The posters come in different kind of flavors: Street Surveys, Mappy Facts or Poems by Paul Johns.
In July 1976, prankster and satirist Joey Skaggs, calling himself Giuseppe Scaggoli, appeared before a rabid crowd, dressed in sharp-lapeled finery. He had some unfortunate news: that day’s planned auction of rock star sperm was cancelled due to a mysterious theft. All he could offer in the way of comfort were his assurances that more donations were to be sought as soon as possible.
"For those who haven’t seen it, Big Bang Big Boom (2010) is yet another fabulous animated graffiti parable from the Blu
art collective. Their work is endlessly fascinating — animated
creatures sliding seamlessly from walls, through sand, along pipes and
under bridges into stop-motion interaction with beach garbage and