On April 15 in northern Nigeria, 200 school girls aged 15-18 were kidnapped by an extremist Muslim group called Boko Haram, whose name in the Hausa language means “Western education is a sin.” In hopes of viral pressure on Nigerian authorities to try to recover the girls, campaigns have started on the White House website, on Change.org and on Facebook to demand: “Bring Back Our Girls.” The campaigns quickly gained global attention, with Michelle Obama,