Projects tagged "Repurposing billboards"

Max Factor 26 billboard improvement campaign launches the Billboard Liberation Front
Practitioner:
Billboard Liberation Front
Date:
Dec 1 1977
For 35 years, the Billboard Liberation Front have been altering public advertisements in San Francisco under the cover of night, strategically changing words or phrases to invert the intended message of corporate sponsors. Considering their guerrilla reclamation of public space an "improvement of outdoor advertising," the BLF regards the advertisers whose billboards they improve as clients, for whom they are performing a vital service.
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The Last Billboard
Practitioner:
Jon Rubin
Date:
Jan 1 2013
The Last Billboard is a 36-foot art installation located in Pittsburgh, Pennsylvania. Created in 2013, it features a steel frame and removable wooden letters that must be arranged by hand. Each month a different artist, activist or individual is invited by creator and curator, Jon Rubin, to come and utilize the billboard space. The participants share messages over this medium in the form of thoughtful questions, esoteric musings, or other visual means.
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Double Happiness
Practitioner:
Didier Faustino
Date:
Jan 1 2009
Architect Didier Faustino strips a billboard down to its skeleton, repurposes it as a swing set, and names it Double Happiness. This "urban reactivation device" needs to become a world wide phenomenon. Imagine billboard swing sets waiting at every destination. The climb looks worth the view.
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