Julia Bluhm told The Huffington Post: “I’ve always just known how Photoshop can have a big effect on girls and their body image and how they feel about themselves”. So on May 2, 2012, 14-year-old Bluhm lead an anti-Photoshop protest in front of the Hearst Tower, which is home to Seventeen Magazine. Other protesters included her mother and members of the SPARK movement (Sexualization Protest: Action, Resistance, Knowledge).