Projects tagged "Billboard Liberation Front"

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Max Factor 26 billboard improvement campaign launches the Billboard Liberation Front

Practitioner:

Billboard Liberation Front

Date:

Dec 1 1977

For 35 years, the Billboard Liberation Front have been altering public advertisements in San Francisco under the cover of night, strategically changing words or phrases to invert the intended message of corporate sponsors. Considering their guerrilla reclamation of public space an "improvement of outdoor advertising," the BLF regards the advertisers whose billboards they improve as clients, for whom they are performing a vital service.

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