Sojo Studios, a new entertainment company, made plenty of headlines this week with its first social game, WeTopia. The studio is gaining plenty of attention with news of its $8 million arsenal, a roster of partnerships with non-profits like Save the Children, Children’s Health Fund and buildOn, consumer brand advertisers, and Ellen DeGeneres as one its business investors and partners.
The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, was an activity involving the pouring of a bucket of ice water over a person's head, either by another person or self-administered, to promote awareness of the disease amyotrophic lateral sclerosis (ALS, also known as motor neuron disease and in the U.S. as Lou Gehrig's disease) and encourage donations to research.