These projects have long-term goals for change. Long-term goals tend to be things like: end racism; end homophobia; make the sun stand still in the sky. A campaign with a long-term goal also needs to have some kind of theory of change.
On September 5th, 1991, I put a giant condom over Jesse Helms’ house. Why? Because, as the condom said, “Helms is deadlier than a virus.” Senator Jesse Helms was one of the chief architects of AIDS-related stigma in the U.S. He fought against any federal spending on HIV research, treatment or prevention.