Projects with Clear Long-Term Goals

These projects have long-term goals for change. Long-term goals tend to be things like: end racism; end homophobia; make the sun stand still in the sky. A campaign with a long-term goal also needs to have some kind of theory of change.
Lil Baby “The Bigger Picture”
Practitioner:
Lil Baby
Date:
Jun 12 2020

Lil Baby, a popular American rapper, released a song titled "The Bigger Picture" in 2020 in response to the Black Lives Matter movement and the protests that took place following the murder of George Floyd by a police officer.

Three months after the tragedy in Uvalde, families cope with art, activism and aspirations
Practitioner:
Ruben Esquivel
Date:
Sep 10 2022

Alexandria "Lexi" Aniyah Rubio was looking forward to playing volleyball when she got to junior high. She dreamed of going to law school one day, and she loved astrology, butterflies, and the color yellow.

Fit For Work
Practitioner:
Void One
Date:
Jan 1 2018

Graffiti art is particularly viewed as a powerful form of social protest, and the (illegal) act of defacing can be as important as the message itself. Artist Void One has been arrested on numerous occasions for his politically-charged interventions.

“I didn’t set out to make political art but art is a platform where I can vent my frustrations” – Void One.

Abortion Series
Practitioner:
Paula Rego
Date:
Jan 1 1998

In 1998 Portuguese born artist Paula Rego created a series of work entitled Untitled. The Abortion Pastels. Rego created her work in response to a referendum to legalise abortion in Portugal, which was very narrowly defeated. Each canvas depicted the image of a woman undergoing an unsafe abortion. When the series was exhibited in the Portuguese capital, Lisbon, Rego recalled the whispered secrets of women in the gallery while looking at her artworks.

Dirty Money in Art & Big Pharma
Practitioner:
Nan Goldin & P.A.I.N.
Date:
Jul 20 2018

Between 1995 and 2017 the highly addictive painkiller OxyContin brought in $35 billion USD in revenue for Purdue Pharma, most of which went directly into the hands of the Sackler family.

The Vivienne Foundation
Practitioner:
Vivienne Westwood
Date:
Dec 15 2022

The Vivienne Foundation exists to honour, protect and continue the legacy of Vivienne's creativity and activism.
Since the start of her career in the 1970s, Vivienne was renowned not only for her fashion design, but also her activism. Vivienne always utilised her platform of prestige to make the world a better place.

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