Projects with Clear Short-Term Goals

These projects all have short-term goals. Ideally each contributes to a campaign with a clear, well-defined path to a goal. Ideally, there are targets—people, institutions—that the project (and/or campaign) pressures and which, if pressured, can help achieve the goal.
Blued
Practitioner:
Geng Le
Date:
Mar 14 2019

How a Dating App Helped a Generation of Chinese Come Out of the Closet
Blued, one of the biggest gay dating apps in the world, has succeeded because it plays by the ever-shifting rules for L.G.B.T.Q. China — bringing together a minority community without activism.

By Yi-Ling Liu
March 5, 2020, 5:00 a.m. ET

Caged 'Children' Appear Throughout Des Moines Amid Iowa Caucus to Remind Voters of 'The Terrors Enacted in Your Name'
Practitioner:
Refugee and Immigrant Center for Education and Legal Services (RAICES)
Date:
Feb 3 2020

Caucus-goers in Des Moines will arrive to a disturbing sight on Monday, with dozens of chain-link cages appearing to hold migrant children cropping up across the city overnight.

#TeamTrees
Practitioner:
MrBeast (Jimmy Donaldson) and Mark Rober
Date:
Oct 25 2019

When And Where Will #TeamTrees Plant 21.5 Million Crowdfunded Trees?

Two months after reaching one of the most ambitious crowdfunding goals in YouTube history, #TeamTrees is getting closer to delivering on behalf of its 800,000+ unique donors.

The Ugly Conference
Practitioner:
Vanessa Rochelle Lewis, Stephanie Gary
Date:
Mar 23 2019

Last November, when you Googled the phrase “ugly Black woman,” Vanessa Rochelle Lewis’s photograph was the second to come up.

“Which I’m offended by,” says Lewis, a Bay Area–based artist and writer, “since I’m an Aries and I like to be number one in everything.”

Mainstream Media Is Blowing Its Coverage Of Elizabeth Warren's DNA Test
Practitioner:
Elizabeth Warren, Prominent Tribal Leaders, Donald Trump.
Date:
Jan 4 2019

WASHINGTON ― Sen. Elizabeth Warren (D-Mass.) was positioned to make a strong bid for president in 2020, but she infuriated tribal leaders by releasing the results of a DNA test to prove her Native ancestry and now her future is unclear.

The Fearless Girl Statue
Practitioner:
State Street Global Advisors, Kristen Visbal
Date:
Mar 8 2017

On the eve of International Women’s Day and the one-year anniversary of its SPDR®SSGA Gender Diversity Index ETF (ticker: SHE), State Street Global Advisors (SSGA), the asset management business of State Street Corporation (NYSE: STT) is calling on the more than 3,500 companies that SSGA invests on behalf of clients, representing more than $30 trillion in market capitalization1 to take intentional steps to increase the number of women on their corporate

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