Mayor Gilberto Kassab passed a Clean City Law that banned all public advertising in Sao Paulo, one of the world's most populous cities. The mayor gained the support of the city's elites in pressing the law as an anti-pollution measure targeting "visual pollution". The city was quickly stripped of its ubiquitous billboards, signs, graffiti and other public ads.
A troupe of approximately thirty women and men of various ages, sizes, ethnicities and performance backgrounds marched through the performance art space of SESC-Vila Mariana in Sao Paulo and then through the streets of downtown Sao Paulo, silent, blind folded, dressed in business attire, and covered completely with a gray mud. The performances walked slowly in unison at turtle's pace.
The odd spaces exiting under bridges and viaducts around the world are often left aside, urban spatial residues mostly abandoned or occupied informally by homeless people drug users etc. The former pro boxer Nilson Garrido saw the space under the Alcantara Machado viaduct (in the Mooca neighborhood of Sao Paulo) as an opportunity to create a Boxing Academy.
Visual artist Alexandre Orion removes soot in an artful manner to produce skulls in the tunnels of the polluted city of Sao Paulo. Orion does so in an attempt to create intervention, raise awarenes, and decrease pollution. "From the ocular cavities of so many dead, his work looks out on the living and interrogates people passing by; it quietly criticizes our omission, our comfortable acceptance of pollution." ( Jose De Souza Martins)
New York Times
January 28, 2012
By SIMON ROMERO
SÃO PAULO, Brazil — This mega-city’s authorities have waged war for years against what they call “visual pollution,” banning billboard advertising, demolishing abandoned skyscrapers and planning to raze concrete eyesores like the elevated highway known as the Big Worm.