Projects tagged "Jaime Lerner"

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In the 1970s, Jaime Lerner, the former mayor of Curitiba, Brazil, transformed six blocks of the main downtown shopping street into a pedestrian zone in 1972, despite fierce objections from the merchants. He quickly accomplished this change in just three days by installing paving, lighting, planters, and furniture. The once-resistant merchants were impressed by the increase in their business and soon demanded an expansion of the traffic-free district.