Projects tagged "Jesse's Deli"

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Brooklyn deli re-brands as artisanal emporium to protest rent hike

Practitioner:

Jesse's Deli

Date:

Jun 12 2015

Brooklyn deli re-brands as artisanal emporium to protest rent hike The owners of an imperiled Boerum Hill deli have staged an “artisanal takeover” of their 25-year-old corner store, re-branding products with yuppified names and jacking up prices to illustrate the kind of shop that could afford the 250-percent rent hike they say the store’s landlord is demanding.

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