In 2007, anonymous French photographer JR embarked on the Face2Face project - the largest unauthorized photo exhibition ever conceived. JR and his collaborator Marco engaged Israelis and Palestinians employed in the same profession to be photographed making funny faces. They then enlarged the photos to grand proportions and wheat pasted juxtaposed portraits onto both sides of the security Separation Wall and in surrounding cities.
JR called for the creation of a global art project - the Inside Out Project - inspired by his large‐format street “pastings.” The concept of the project is to give everyone the opportunity to share their portrait and a statement of what they stand for, with the world. IOP provides individuals and groups from all corners of the globe with a vehicle to make a statement.
The Women Are Heroes project has various steps in Africa, in Kenya, Sierra Leone, Liberia and Sudan.
In January 2009, 2000 square meters of rooftops are covered with photos of the eyes and faces of the women of Kibera, in Kenya. Most of the women have their own photos on their own rooftop and for the first time the material used is water resistant so that the photo itself will protect the fragile houses in the heavy rain season.
"One morning, when JR awoke, an image lingered from his dreams: The wall along the U.S.-Mexico border, and above it a young kid peering curiously over. A child just 1 year old, who has "no idea that's a wall that divides people — he has no idea of the political context," JR imagined.
"I wish for you to stand up for what you care about by participating in a global art project, and together we'll turn the world...INSIDE OUT."
– JR, TED2011
After a first illegal exhibition on the walls of the Cité des Bosquets, JR settles in the heart of this neighborhood and the neighboring projects of La Forestière, in Clichy-sous-Bois, where the 2005 riots started in the French suburbs.
The first portraits are displayed on the walls of the last popular neighborhoods of the capital, in Eastern Paris.
In Women Are Heroes, JR introduces women who sometimes look death in the face, who go from laughter to tears, who are generous, have nothing and yet share, who have had a painful past and long to build a happy future.
