In this game, you own and operate McDonald's. You have the choice to try to operate ethically or make decisions like using genetically modified soy or administering bovine growth hormone. If you go the ethical route, you bankrupt the company and lose.
The game then forces players to become "the bad guy" gleefully firing workers, plowing over rainforests, and bribing nutritionists in order to stay profitable.
In this mobile game, the studio Molleindustria makes commentary on the people and practices behind the creation of mobile devices. Not lost on the authors is the deep sense of irony in that the game itself relies on mobile platform. The "game" is structured as a narrative where the process begins in mining materials in Africa (slavery) to putting together the devices in China (labor abuse), to heavy purchasing in the U.S.