Projects tagged "Ogilvy"

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Aeromexico campaign proposes “DNA Discounts”

Practitioner:

Ogilvy

Date:

Jan 1 2018

AeroMexico unveiled a program called “DNA Discounts,” which offers discounts on flights to Americans who can show by taking a test that they have Mexican DNA. The amount of the discount depends on the percentage of Mexican ancestry. For example, a person who has 15% Mexican heritage qualifies for 15% off.

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