Projects tagged "Scott Wooledge"

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LGBT Activists Hijack McDonalds’ Hashtag and Create a Parody #CheersToSochi Website to Raise Awareness about Russia’s anti-LGBT Laws

Practitioner:

Scott Wooledge

Date:

Feb 6 2014

On January 21, 2014, McDonald’s asked its customers to tweet supportive messages to the Olympians who would compete in the Sochi Games, along with the hashtag #CheersToSochi. However, within a couple of days, LGBT activists essentially hijacked the hasthtag from McDonalds.

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