At age twenty-eight, Waltraud Hollinger changed her name to VALIE EXPORT, in all uppercase letters, to announce her presence in the Viennese art scene. Eager to counter the male–dominated group of artists known as the Vienna Actionists—including Günter Brus, Otto Mühl, Hermann Nitsch, and Rudolf Schwarzkogler—she sought a new identity that was not bound by her father's name (Lehner) or her former husband's name (Hollinger).