ASAP Initiative Favorite 

Practitioner: 

Date: 

Oct 10 2018

Location: 

Kuwait

The ASAP Initiative is a non-profit social program dedicated to promoting mental health awareness.

Founded in 2018 by Sh. Majda AlSabah, the ASAP Initiative is on a mission to make a positive social impact by supporting people with mental health concerns and destigmatizing mental health disorders.

The ASAP Initiative is a subsidiary of ASAP - a beauty brand in Kuwait founded by Sh. Majda AlSabah.

External sources: 

https://asap.com.kw/index.php/asap-initiative-40/about-us.html
https://www.instagram.com/asap_initiative/?hl=en
Posted by jassim on Feb 20 2020

Staff rating: 

0

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Effectiveness

How does this project help?

Amplifies (issue or campaign)Brings public and political attention to an issue or campaign.  Can include prefigurative action, making the invisible visible.

Timeframe For change

This project seems to be part of a campaign with a clear long-term goal. Long-term goals tend to be things like: end racism; end homophobia; make the sun stand still in the sky. A campaign with a long-term goal also needs to have some kind of theory of change.
End the stigma surrounding mental health in Kuwait, make people more comfortable and open about talking about their mental health, and educate people about mental health.

Notes

It has amassed a large Instagram following (the main social media site it uses for awareness) and has had a good amount of engagement with its followers.