Corporations Ain't People

Practitioner: 

Date: 

Sep 14 2010

Location: 

Minnesota

Corporations Ain’t People: A Musical Protest 


September 14, 2010; YES Magazine

When Target spent $150,000 to support a Minnesota politician who favors anti-gay legislation, thousands of people decided to boycott the big-box chain. But instead of simply shopping elsewhere, these activists turned to the popular musical-style TV show, GLEE, for inspiration. With choreography, a catchy tune, and Target accessories as props, they took shoppers and employees by surprise. 
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