Dismaland Favorite 

Practitioner: 

Date: 

Aug 17 2015

Location: 

Somerset, England

Dismaland was an experimental and interactive art installation that mimicked and mocked similar attractions and characters of the Disney franchise. He later referred to it as a ‘bemusement park.’ Although the bemusement park seemed to disappear as suddenly as it arrived, the exhibition lives on in the collective memory of the British public.

Seven years on and following, the exhibition remains as relevant as it was when it first opened in 2015. From the core themes of the artworks included to the sheer magnitude of the exhibit, Banksy’s dystopian theme park still matters as much as ever.
Dismaland was a direct reflection of Banksy. Only revealed to the press two days before opening, Banksy’s dystopian theme park was as secretive as the elusive artist himself. It’s reported that only four members of the North Somerset council were aware of the project’s true nature, whilst Weston-super-Mare residents were led to believe that the vast construction site stretching across the beach was a set for a Hollywood crime thriller called Grey Fox.

Many critics disregarded Dismaland as a mere publicity stunt. Yet, in many ways, Banksy’s dystopian theme park was much more than just a flashy art exhibition. The 150,000 guests visiting the exhibition brought in over £20 million in extra revenue for Weston-super-Mare and the surrounding area, which was three times as much as initially projected.

Like much of Banksy’s work, there is inherently political and social commentary within Dismaland. The premise of creating an attraction was to promote tourism and attention to smaller towns, but also deliver a message and to pull back the curtain on the reality of the fairytale that is not fit for Cinderella.

Banksy is fond of creating artwork in unusual and unknown locations, often placing small towns on the map and drawing in tourism.

Posted by vanessaw_ on

Staff rating: 

0

Effectiveness

How does this project help?

Timeframe For change

Banksy's Dismaland, operational for five weeks in 2015, serves as an exemplar of an art project with long-term societal goals rather than immediate, short-term objectives. Through its dystopian theme park setup, it critiqued consumerism, surveillance, environmental neglect, and other social issues, aiming to provoke thought and discussion among its audience. Unlike campaigns with short-term goals like legislative changes or specific political actions, Dismaland sought to inspire a gradual shift in public consciousness and attitudes towards these deep-rooted issues. Its theory of change was rooted in using art as a catalyst for reflection and debate, aiming for a slow but meaningful transformation in societal values and behaviors over time.

Notes

anksy's Dismaland was highly effective in generating widespread public and media attention, sparking debate and reflection on the societal issues it highlighted. By leveraging the allure of a theme park and Banksy's own reputation, it attracted a global audience, amplifying its critical messages beyond its physical location in Weston-super-Mare. The project's success can be measured by its impact on discussions around consumerism, environmental issues, and social justice, demonstrating art's power to engage people with complex societal problems. However, the long-term impact on changing behaviors or policies related to these issues is more challenging to quantify, as such changes typically require sustained efforts beyond the lifespan of a temporary art installation.