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Fresh Direct Favorite
Our solution:
Fresh Direct Nigeria (Fresh Direct Produce and Agro-Allied Services) is “City Farming” using stackable container farms! Fresh DirectNigeria brings fresh premium organic produce closer to market with our Container Farm Technology.
Our pitch:
We are making agriculture hyper local and exciting for youth, lowering the risk to do it year round regardless of location, with little to no Land… no SOIL, cutting out long transportation times with the use of a simple technology.
Fresh Direct is solving the problems typically seen in traditional farming using our Container farms. Using hydroponics and vertical farming within a shipping container, our Container Farms are able to grow directly in urban areas. This means that production is brought closer to market or AT market with ease.
What if Africa no longer needed to import most of its food products, agricultural value chains were strengthened, profitable and eco-friendly and indigenous technologies were commonplace in farming?
In urban African cities, it’s sometimes difficult to get fresh veggies consistently or to know its coming from a safe reliable source leading to mass importation. We need efficient local farmers. But what if we could make agriculture exciting for youth, lower the risk to do it year round regardless of location, with little to no Land… no SOIL, cutting out long transportation times with the use of a simple technology?
Our target outcomes:
The goal for us is to employ young urban unemployed youth in agriculture and also bring youth onboard as independent urban farmers who own their own container farm. We want to reduce the barrier of entry into agriculture for them, raise their basic standard of living, dignity in labor and learning capacity through our urban farmers program. We want to also improve how agriculture is done by increasing yield 15 fold, reduce need for land, water and electricity. We provide the land, water, electricity, inputs, mentorship, training. They farm with their containers and we buy everything, providing market
