Greenpeace asks Nestle to Have a Break

Practitioner: 

Date: 

Mar 17 2010

Location: 

Online

Greenpeace released a video to spread the word that Nestle, the maker of Kit Kat, was using palm oil purchased from companies that are destroying the Indonesian rainforest and pushing orangutans towards extinction. The video, which features a guy opening a Kit Kat at work, pulling out an orangutan finger and taking a bite, shocked hundreds of thousands of viewers. The Greenpeace campaign against Nestle was a success. Within a few short months Nestle pledged to cut forest destruction out in the production of its products.

YouTube video: http://www.youtube.com/watch?v=VaJjPRwExO8&feature=player_embedded
Description via: http://socialtimes.com/

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