GM Announces Climate Commitment Favorite 

Practitioner: 

Date: 

Nov 29 2006

Location: 

Los Angeles CA

Concerned Citizens impersonated LA Autoshow hosts, interrupting a keynote speech from the General Motors' CEO. They present a pledge on behalf of GM, committing in writing to becoming an leader in fuel efficiency, and to follow through on all the environmental rhetoric promised in speech. The real CEO refuses.

External sources: 

https://www.youtube.com/watch?v=XoQkVYn0gCU
Posted by crux on Oct 24 2019

Staff rating: 

0

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Effectiveness

Timeframe For change

This project seems to be part of a campaign with a clear short-term goal. Short-term goals tend to be things like: create or repeal a law; get a President impeached; make the city administration repair a sidewalk. A campaign with a short-term goal needs a clear theory of change, complete with targets that can be cajoled or pressured into effecting the goal.
To hold GM accountable for its environmental rhetoric.
This project seems to be part of a campaign with a clear long-term goal. Long-term goals tend to be things like: end racism; end homophobia; make the sun stand still in the sky. A campaign with a long-term goal also needs to have some kind of theory of change.
To hold auto companies accountable for meeting responsible emissions standards.