iPod's Dirty Secrete 1 Favorite 



Apr 24 2003



The Neistat Brothers first attracted public attention in 2003 with their blatantly critical work, iPod’s Dirty Secret. After being refused a replacement battery for an 18-month old iPod, [they] took to the streets of Manhattan on their bikes to sabotage iPod’s omnipresent advertising.

Using a Sony DigiCam, they filmed their vandalism of the advertisements with a slogan revealing thetruth about the faulty product and then circulated this video via their email networks, crashing telecommunications servers across the country as circulation gained momentum.This seminal work, and the many made since then, have been viewed by millions on the Brothers’ website and locate them at the pioneer days of today’s trans global, mass communication networks of YouTube and MySpace.

Posted by missmel on