Love Has No Labels: Rethink Bias Favorite 

R/GA AND THE AD COUNCIL CREATE “LOVE HAS NO LABELS” CAMPAIGN by IPG

R/GA and the Ad Council, along with several top global brands, have launched “Love Has No Labels,” a public service campaign aimed at promoting diversity, inclusion and acceptance. The campaign is meant to draw attention to "implicit biases." The campaign encourages us to examine our preconceived notions of others – with the hope of jolting those who believe they are not prejudiced.

Visitors to www.LoveHasNoLabels.com are invited to take an online quiz to evaluate their own levels of prejudice. Then, they will be prompted to help a number of anti-bias organizations including the Anti-Defamation League, Southern Poverty Law Center, National Women's Law Center,American Association of People with Disabilities and the American-Arab Anti-Discrimination Committee.

Love Has No Labels will be launched on social media, by the brands and non-profit partners involved, with each expected to temporarily replace its profile image or “label” with the official campaign logo. The simplicity of the site and the logo design are reflective of the campaign’s message, according to Nick Law, Chief Creative Officer at R/GA. "One of the original creative ideas was using the product and taking the labels off… this idea of taking away superficial labels or superficial impressions. This idea of the absence of something," Mr. Law said. "To take brands that in business compete but are all dedicated to specific values."

According to the Perception Institute, most Americans consider themselves to be unprejudiced. However, research shows that a high percentage of those individuals do hold negative associations against those who are different from themselves.“Love Has No Labels” encourages people to examine their biases while also offering resources to overcome those biases.

In addition to the social media and www.LoveHasNoLabels.com, the campaign includes TV, print and digital PSAs. Set to launch in March, the PSAs will direct audiences to newly created social communities for content and resources from eight leading non-profit organizations each of which represents a group that has traditionally been a target of discrimination.

Individuals who want to show support for the campaign can download the “Love Has No Labels” logo and use the hashtag #LoveHasNoLabels on their social media channels. Campaign outreach will continue throughout the year, focusing on key diversity and inclusion dates such as Pride Month, Hispanic Heritage Month and Black History Month.

http://www.interpublic.com/about/stronger/strongerpost?id=1061