Movimento Vem Pra Rua (Come to the Streets) Favorite
Vem Pra Rua is a nonpartisan, democratic, and pluralist movement that emerged in response to society’s fight for a better Brazil. Brazilians of all regions, social classes, and ages began mobilizing at the end of 2014—building on the 2013 marches that protested corruption, inequality, and other socio-economic and political problems.
Vem Pra Rua’s protests during 2015 drew record crowds, including what is considered the largest mobilization of citizens since the country’s return to democracy in the 1980s. In particular, the month of March saw protests happen across the country, including in the Federal District of Brasília, the capital, after former President Dilma Rousseff invited her predecessor, President Lula, to serve as Chief of Staff.
Following Rousseff’s impeachment in 2016, Vem Pra Rua continued to protest corruption and other forms of law-breaking by politicians. They argue that “a just society cannot tolerate impunity for the powerful.”
(source: https://www.wilsoncenter.org/blog-post/brazils-new-political-movements)
Originally written by Henrique Ruiz Nicolau as a jingle for a Fiat advertising campaign during the FIFA Confederations Cup of 2013 and performed by Marcelo Falcão—the lead singer for the reggae-rock band O Rappa, known for its socially conscious lyrics—“Vem Pra Rua” quickly became the anthem of protestors.
Interestingly, despite its commercial beginnings, the song began to take on a life of its own and was appropriated by protestors (RomaFiat RJ 2013). In the words of Fiat’s marketing director João Ciaco, “The song doesn’t belong to Fiat anymore, it’s the people’s” (Scheller 2013).
(source: https://ojs.library.dal.ca/JUE/article/viewFile/7069/6121)