Movimento Vem Pra Rua (Come to the Streets) Favorite 

Date: 

Dec 1 2014

Location: 

Brazil

Vem Pra Rua is a nonpartisan, democratic, and pluralist movement that emerged in response to society’s fight for a better Brazil. Brazilians of all regions, social classes, and ages began mobilizing at the end of 2014—building on the 2013 marches that protested corruption, inequality, and other socio-economic and political problems.

Vem Pra Rua’s protests during 2015 drew record crowds, including what is considered the largest mobilization of citizens since the country’s return to democracy in the 1980s. In particular, the month of March saw protests happen across the country, including in the Federal District of Brasília, the capital, after former President Dilma Rousseff invited her predecessor, President Lula, to serve as Chief of Staff.

Following Rousseff’s impeachment in 2016, Vem Pra Rua continued to protest corruption and other forms of law-breaking by politicians. They argue that “a just society cannot tolerate impunity for the powerful.”
(source: https://www.wilsoncenter.org/blog-post/brazils-new-political-movements)

Originally written by Henrique Ruiz Nicolau as a jingle for a Fiat advertising campaign during the FIFA Confederations Cup of 2013 and performed by Marcelo Falcão—the lead singer for the reggae-rock band O Rappa, known for its socially conscious lyrics—“Vem Pra Rua” quickly became the anthem of protestors.
Interestingly, despite its commercial beginnings, the song began to take on a life of its own and was appropriated by protestors (RomaFiat RJ 2013). In the words of Fiat’s marketing director João Ciaco, “The song doesn’t belong to Fiat anymore, it’s the people’s” (Scheller 2013).
(source: https://ojs.library.dal.ca/JUE/article/viewFile/7069/6121)

Posted by MIMI on

Staff rating: 

0

Effectiveness

How does this project help?

Timeframe For change

According to the organizer's website: A Brazil free of corruption, with ethical politics and a clean and efficient state that is the goal of Vem Pra Rua’s work. We want Brazil truly democratic and just, with no space for corruption, incompetence, authoritarianism and impunity. Combating corruption, raising the banner of ethics in politics and defending a state able to serve society well, not the other way round, is the path to a democratic country. Vem Pra Rua wants to continue translating the political and economic scenario to its followers, educating and empowering citizens about their rights and duties and encouraging their participation in the formation of this new Brazil.

Notes

Vem Pra Rua’s protests during 2015 drew record crowds, including what is considered the largest mobilization of citizens since the country’s return to democracy in the 1980s. The movement has successfully mobilized a crowd of people. However it is unclear what has been achieved and it seems like an ongoing attempt to fight corruption.