SaveCanada 1 Favorite 

Practitioner: 

Date: 

Sep 1 2013

Location: 

Ontario

Save Canada is a direct action that began in Ontario in fall 2013. In reaction to TransCanada's public relations tour of townships affected by the Keystone XL pipeline, Save Canada decided to infiltrate the meetings, which were being held as propaganda displays rather than honest conversations with the people. Dressing themselves as members of the TransCanada PR team, SaveCanada participated in the trade show meetings, handing out correct information to visitors and talking with them kindly and openly, to contrast the rigid PR face of TransCanada's people.

From the SaveCanada Website:
"The SaveCanada action began at TransCanada’s open house in North Bay, Ontario, where roughly 30 TransCanada representatives were surprised to see themselves outnumbered by newcomers wearing nearly identical shirts and carrying nearly identical PR materials — but with a twist. The original SaveCanada group had concerns ranging from very-local (the route goes through the municipal drinking water source for their town of 54,000 people) to the larger scale concerns of tar sands expansion and the acceleration of climate change.
After the successful North Bay action, other communities were inspired and reached out to the original team wanting to do similar actions. The resulting SaveCanada recruitment video got over 10,000 views in the first week and over fifteen other communities have since replicated the SaveCanada action, including the Québécois version "SansTransCanada."

"TransCanada's open house format doesn't allow for actual community consultation, even though that is what they are required to do. So we had our presence, and the real information; but mostly were encouraging folks to have their concerns be noted by TransCanada."
"The slight confusion about who was TransCanada and who was SaveCanada really helped the attendees not feel so helpless with their concerns. Everyone I talked to was against this project, they wanted our real information and not TransCanada's half-truths and gift bags."

Posted by TheFoolishWit on