Share It To The End
To call attention to bullying, the Singapore Coalition Against Bullying for Children and Youth has released a video that gets shorter each time it is viewed.
Hosted on a site called Share It To The End, the short animated video depicts a boy getting bullied at school and telling us he always feels alone and doesn’t feel safe anywhere.
Viewers are encouraged to share the video on Facebook. Each time the video is shared, it gets a bit shorter.
The original video is just under two minutes long and each time it is viewed, it becomes one millisecond shorter until it becomes just a single frame.
The idea is that the more people who are made aware of the bullying problem, the more likely it will go away. Also, to encourage children to share the fact they are being bullied so they can get help to stop the situation.
(from original article by Steve Hall/Marketingland.com)